SEGA have just announced that it will be moving it focus away from ‘mature’ over 18 cert Wii games in the future. After the slow sales of its mature Wii games such as Madworld and The Conduit games.
SEGA used the release of its Dead Space Extraction game last September as a guide to see if there was a market for adult Wii games. Unfortunately the game couldn’t climb above 10k in sales for the first month and SEGA has decided to look towards other markets.
Is this down the the games or the Wii console market?
Constantine Hantzopoulos SEGA’s US studio director had the following to say when asked by 1UP about their ‘mature’ games for the Wii.
Are we going to do more mature titles for the Wii? Probably not. I have to say that it was a space that was open and we took a gamble on it. It’s like, ‘Wow, there’s no mature games on the Wii. Is there an audience out there?’ We did some research, it said there was an audience out there.