Nissan really wants all those people leasing the Leaf EV around the world to lease the next Leaf that is set to launch by the end of the year. The reason that the Leaf is so important to Nissan is that in 2014 Nissan sold more Leaf cars than in any other model year. Many of those buyers leased the cars.
That means that this year is when the 3-year leases are up and the new car isn’t due until the end of 2017. Nissan wants to have a huge year for the all-new Leaf and those Leaf drivers with leases coming due can get a lease extension for three months where they get to drive their current Leaf for free.
The Importance of the Leaf to Nissan
The Nissan Leaf has been a cornerstone of Nissan’s electric vehicle strategy since its introduction. The Leaf was one of the first mass-market electric vehicles, and it has played a significant role in promoting the adoption of electric cars globally. In 2014, the Leaf reached a milestone with record sales, making it a pivotal year for Nissan. This success was largely driven by the attractive leasing options that made the Leaf accessible to a broader audience.
As the leases from 2014 come to an end, Nissan faces a critical juncture. The company aims to retain its customer base by encouraging current Leaf lessees to transition to the new model. By offering a three-month lease extension at no cost, Nissan is providing an incentive for customers to stay loyal to the brand while they await the release of the new Leaf.
What to Expect from the New Leaf
The new Leaf will debut in September and will go on sale by the end of the year. Leaf drivers who get those courtesy payments will also be placed on a priority list for the new Leaf. The Leaf lease has to be expiring on April 1 or later for the free payment deal.
The upcoming Leaf is expected to feature several advancements over its predecessor. While specific details are still under wraps, industry insiders anticipate improvements in battery technology, which could result in a longer driving range. Enhanced autonomous driving features and a more modern, sleek design are also expected to be part of the new model.
Nissan’s strategy to offer lease extensions is not just about retaining customers; it’s also about maintaining momentum in the electric vehicle market. By ensuring that current Leaf drivers have a seamless transition to the new model, Nissan hopes to continue its leadership in the EV sector.
Moreover, the new Leaf is expected to compete with other electric vehicles that have entered the market in recent years. With competitors like the Tesla Model 3 and the Chevrolet Bolt offering impressive features and performance, Nissan needs to ensure that the new Leaf stands out. The priority list for current lessees is a smart move to keep loyal customers engaged and excited about the upcoming release.
In conclusion, Nissan’s decision to offer a lease extension for current Leaf drivers is a strategic move to ensure a successful launch for the new Leaf. By providing a seamless transition and prioritizing loyal customers, Nissan aims to maintain its strong presence in the electric vehicle market. The new Leaf, with its anticipated advancements, is poised to continue the legacy of its predecessor and drive the future of electric mobility.
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