Perhaps taking a page from the Sony playbook, Microsoft has confirmed that it will not be talking next-gen at this year’s E3. Despite Nintendo tipping their hand with the Wii U, either of the remaining two major console manufacturers has yet to reveal any next generation plans. Rumours attach the codename Durango to the upcoming Xbox.
Microsoft’s Focus on the Present
Microsoft has listed several reasons for the lack of an announcement in a statement for Kotaku. “For us, 2012 is all about Xbox 360-and it’s the best year ever for Xbox 360. The console is coming off its biggest year ever-a year in which Xbox outsold all other consoles worldwide. Xbox 360 didn’t just outsell other consoles, it also outsold all other TV-connected devices like DVD players, as well as digital media receivers and home theatre systems. And in our seventh year, we sold more consoles than in any other year-defying convention.”
This focus on the Xbox 360 is not without merit. The console has seen a plethora of successful game releases and has built a robust online community through Xbox Live. Games like “Halo 4,” “Forza Horizon,” and “Fable: The Journey” have kept the console relevant and exciting for gamers. Additionally, the Xbox 360 has expanded its functionality beyond gaming, offering services like Netflix, Hulu, and various other streaming options, making it a comprehensive entertainment hub.
Strategic Timing and Market Position
Another reason for Microsoft’s decision to hold off on next-gen announcements could be strategic timing. By focusing on the Xbox 360, Microsoft can continue to capitalize on its current market position without prematurely shifting consumer attention to a new console. This approach allows them to maximize the lifecycle of the Xbox 360, ensuring that they extract as much value as possible from their existing hardware before moving on to the next generation.
Moreover, the gaming industry is highly competitive, and timing is crucial. Announcing a new console too early could give competitors an advantage, allowing them to adjust their strategies accordingly. By keeping their next-gen plans under wraps, Microsoft can maintain an element of surprise and potentially disrupt the market when they do decide to unveil their new console.
It’s also worth noting that the economic climate can influence such decisions. During times of economic uncertainty, consumers may be less willing to invest in new, expensive hardware. By continuing to support the Xbox 360, Microsoft can cater to a broader audience, including those who may not be ready to make the leap to a next-gen console.
In conclusion, while the gaming community eagerly awaits news of the next generation of consoles, Microsoft’s decision to focus on the Xbox 360 for 2012 is a calculated move. By doing so, they can continue to build on the console’s success, maintain their market position, and strategically plan the timing of their next-gen announcement. For now, gamers can look forward to another exciting year with the Xbox 360, filled with new games, features, and entertainment options.
For more details, you can read the full statement on Kotaku.
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