We heard recently that the registrations for the Nokia 6 had reached one million, the handset is launching in China and it went on sale today.
It looks like the Nokia 6 is going to be a popular handset in China as the device has already sold out and the handset managed to sell out in just one minute.
The handset retails for 1,699 Yuan in China which is about $245 at the current exchange rate and the device is only available in China.
HMD Global’s Strategy and Future Plans
HMD Global, the company now behind the Nokia brand, has ambitious plans for the future. They are leveraging the strong brand recognition of Nokia to re-enter the competitive smartphone market. The Nokia 6 is just the beginning of their strategy to capture market share, particularly in regions where Nokia has historically been a strong player. The rapid sell-out of the Nokia 6 in China is a promising sign for HMD Global, indicating that there is still significant consumer interest in Nokia-branded devices.
HMD Global will reveal more Nokia Android devices at Mobile World Congress (MWC) next month, and one of these could be an international version of the Nokia 6. This move could potentially expand their market reach beyond China, tapping into the global demand for affordable yet reliable smartphones. The anticipation surrounding MWC 2017 is high, as tech enthusiasts and industry experts are eager to see what innovations and features the new Nokia devices will bring to the table.
Features and Specifications of the Nokia 6
The Nokia 6 boasts a range of features that make it an attractive option for consumers. It comes with a 5.5-inch full-HD display, providing clear and vibrant visuals. The device is powered by a Qualcomm Snapdragon 430 processor, coupled with 4GB of RAM and 64GB of internal storage, which can be expanded via a microSD card. This combination ensures smooth performance for everyday tasks and moderate gaming.
The handset also features a 16-megapixel rear camera and an 8-megapixel front camera, catering to photography enthusiasts and selfie lovers alike. The device runs on Android 7.0 Nougat, offering a clean and user-friendly interface. Additionally, the Nokia 6 includes a fingerprint sensor for added security and convenience.
Another notable aspect of the Nokia 6 is its build quality. The device is crafted from a single block of 6000 series aluminum, giving it a premium feel and robust durability. This attention to detail in design and construction is part of what makes the Nokia 6 stand out in the crowded mid-range smartphone market.
Market Implications and Consumer Expectations
The successful launch of the Nokia 6 in China has several implications for the smartphone market. Firstly, it demonstrates that there is still a strong demand for Nokia-branded devices, particularly in markets where the brand has a loyal following. This could encourage HMD Global to accelerate their plans for global expansion, bringing more Nokia devices to international markets.
Secondly, the competitive pricing of the Nokia 6 at 1,699 Yuan (approximately $245) positions it as an attractive option for budget-conscious consumers who do not want to compromise on quality and features. This pricing strategy could disrupt the mid-range smartphone market, forcing other manufacturers to re-evaluate their pricing and feature offerings.
Finally, the anticipation for the upcoming Mobile World Congress (MWC) 2017 is building, as consumers and industry watchers are eager to see what HMD Global has in store. The potential announcement of an international version of the Nokia 6, along with other new Nokia Android smartphones, could set the stage for a strong comeback for the Nokia brand on the global stage.
We will have more details about the new Nokia Android smartphones when they are made official at MWC 2017 next month.
Source Playfuldroid
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