Ahead of the upcoming CES 2016 technology event that will be taking place during January of next year, LG has announced that they will be launching and showcasing a new range of premium home appliances that will be launched under a new brand of LG Signature.
Brian Na, executive vice president and LG’s global marketing officer explains more in todays press release :
By drawing on the best of LG’s incredible technology and design innovation, the LG SIGNATURE brand will open up new opportunities for high-end appliances and consumer electronics. LG’s leadership in both brown and white goods gives us a unique advantage that very few companies have. Who better to introduce such a brand than LG?
LG explains more about the new range of appliances.
The LG SIGNATURE lineup was carefully selected and designed by a special team within the company with input from leading design experts. LG SIGNATURE will initially consist of a television, refrigerator, washing machines and air purifier, with more products to be added as the brand expands.
The visualization of “essence” was the inspiration behind the design philosophy of the LG SIGNATURE brand. To achieve the streamlined look of LG SIGNATURE, the products were stripped of all features that detracted from the brand’s spirit. The result is a family of products of the finest quality that delivers a sense of exclusivity to its owners.
As more information becomes available during CES 2016 we will keep you updated. For more information on the new LG Signature range ahead of CES 2016 jump over to the official LG Newsroom website for details.