Audi has shown off a couple of concept cars of the new Audi Quattro over the last few years, and according to a recent report, the company is considering launching a new Audi Quattro.
The news comes from Audi’s design director Marc Lichte, who recently spoke to Auto Car about the new Audi Quattro. The company unveiled the concept you see above back in 2013.
The Evolution of the Audi Quattro
The Audi Quattro has a storied history, first making waves in the automotive world in the early 1980s. Known for its innovative all-wheel-drive system, the original Quattro set new standards in performance and handling. Over the years, Audi has revisited the Quattro concept multiple times, each iteration pushing the boundaries of technology and design. The 2013 concept car, for instance, showcased a blend of retro styling cues and modern engineering, capturing the essence of the original while looking forward to the future.
“We are working on Quattro, it is still alive,” Lichte said, emphasizing the ongoing commitment to this iconic model.
“The two concepts we did had base potential but we can do something more extreme,” he said. “We have restarted this project and made them more extreme. It’s still a secret though… There will be surprises.”
This statement hints at a more radical approach to the new Quattro, possibly incorporating cutting-edge technologies and design elements that could set it apart from its predecessors.
Future of Audi’s Electric Vehicles
In addition to the Quattro, Audi is also focusing on expanding its electric vehicle (EV) lineup. Lichte mentioned that the company is working on a new electric vehicle, although the company has something different planned than the current EVs on the market.
“Tesla did an amazing job, but it looks like a conventional car,” he said. “What will it be like compared to the i3 and i8? It will be different.”
This suggests that Audi is aiming to create an EV that not only competes with but also stands out from existing models like Tesla’s lineup and BMW’s i3 and i8. The goal appears to be to offer something unique, possibly in terms of design, technology, or performance.
Audi’s commitment to innovation is evident in their approach to both the Quattro and their new EV. The company has a history of pioneering advancements in automotive technology, from their Quattro all-wheel-drive system to their recent ventures into electric mobility. This new project could potentially introduce groundbreaking features that redefine what we expect from both performance cars and electric vehicles.
As soon as we get some more details on exactly what the company has planned for their Audi Quattro and also their new electric vehicle, we will let you guys know. The anticipation is high, and automotive enthusiasts around the world are eagerly waiting to see what Audi will unveil next.
Source Auto Car
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