Apple has this week rolled out the beta release of its new App Analytics service to iOS developers enabling them to keep more accurate track of user engagement, marketing campaigns, and monetisation for their iOS apps.
The new version of App Analytics is included with iOS Developer Program membership and requires no technical implementation and provides additional data on usage, what devices are accessing their app, and the l;action in the world it is being accessed from.
Aaron Wojnowski explained more about the new App Analytics to Tech Crunch via email :
“Apple breaks it down so you can see the retention of your app based on the day that it was downloaded,”-“For Musi specifically, 30 day retention was around 20-25%. Being able to get trustworthy retention information versus having to deduce information through a third-party was really nice to have.”
“To my surprise, above all else in the App Analytics beta, for me the most valuable panel is definitely the sources area,”-“In this area, Apple breaks down the sources of all of the visitors to your listing page in detail, so you can see whether a visitor is from Google, Reddit, etc. Initially, I was shocked to see that websites that had published reviews or articles about Musi years ago were still bringing in downloads.”
For more information on the new Apple App Analytics jump over to the official iOS App Developer website for full details and to register for access to the beta development stage.
Source: Tech Crunch