Last Autumn Netflix announced that it would soon be starting to rent video games through its service. Unfortunately for anyone looking forward to this new features Netflix has this week announced that they will now be dropping plans for this. CEO Reed Hastings made the announcement in an investor earnings meeting call earlier today, explaining that the strategy is no longer one that the company finds viable.
The new games rental service was expected to to be part of the company’s Qwikster DVD-by-mail spin-off that was announced alongside Netflix’s streaming price increase last fall. However the Qwikster DVD-by-mail spin-off was soon closed after negative feedback from Netflix customers
Whether Netflix will re-address the service in the future has not been mentioned so if you were hoping to rent a game or two, you out of luck. But you can be sure that game rental company Gamefly will be very happy not having to deal with competition from Netflix.
Other announcements made this morning included notification that 3D, Blu-ray 3D discs are being sorted for addition to their range of products, and the company stated its still “looking into” streaming 3D, but has no plans to bid for current seasons TV series.
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