Lots of companies have been focusing on mobile, one of those who have focused on it heavily is YouTube, which is part of Google, and now it looks like their efforts have paid off.
Now 40 percent of YouTube’s traffic comes from mobile devices, this is up from 25 percent last year and from 6 percent for the previous year.
If YouTube’s mobile traffic keeps growing at the current rate, then it will not be long before mobile traffic overtakes the web traffic. Google has a number of new features planned for YouTube on mobile in the future.
Upcoming Features for Mobile YouTube Users
From November, mobile YouTube users will be able to save videos and then watch them offline, a feature that has been highly requested by users who want to enjoy content without relying on a constant internet connection. This is particularly useful for users in areas with limited or expensive data plans. Additionally, there are also a number of other new features in the works as well. These include improved video recommendations based on user behavior, enhanced user interface for easier navigation, and better integration with other Google services like Google Maps and Google Search.
Mobile Growth Across Other Platforms
YouTube is not the only company concentrating on mobile. Facebook is another company that has seen massive growth on mobile over the last few years. In fact, Facebook reported that a significant portion of its ad revenue now comes from mobile devices. This shift has led to the development of mobile-first features such as Facebook Stories, which are designed to be consumed on the go.
Moreover, other social media platforms like Instagram and Twitter have also seen a surge in mobile usage. Instagram, for instance, has introduced features like IGTV and Reels to cater to the growing demand for mobile video content. Twitter has optimized its app to ensure faster load times and a more seamless user experience on mobile devices.
The trend towards mobile is not just limited to social media. E-commerce giants like Amazon and eBay have also reported increased mobile traffic, prompting them to develop more robust mobile apps and mobile-friendly websites. This shift is driven by the convenience that mobile devices offer, allowing users to shop, socialize, and consume content anytime, anywhere.
The rise in mobile traffic is a clear indication that users prefer the flexibility and convenience that mobile devices offer. As technology continues to evolve, we can expect to see even more innovative features and improvements aimed at enhancing the mobile user experience.
Source TechCrunch
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