We have been hearing rumors that Microsoft would launch their new Xbox 720 console sometime in either 2013 or 2014, and now according to a recent report by Bloomberg, the Xbox 720 will launch before the end of next year.
Microsoft is expected to launch the Xbox 720 in time for the 2013 holiday shopping season, which could mean we could see the device available around Thanksgiving time in the US next year.
According to the report, Microsoft has yet to decide whether they will unveil their Xbox 720 console at E3 in June of next year; they may decide to host their own launch event for the console at a later date.
Anticipated Features and Improvements
The new Xbox 720 is expected to be extremely popular, building on the success of its predecessor, the Xbox 360. The Xbox 360, which originally launched six years ago, has sold over 57 million consoles around the world since it was first introduced. This impressive sales figure sets a high bar for the Xbox 720, and Microsoft is likely to include several new features and improvements to meet and exceed consumer expectations.
Rumors suggest that the Xbox 720 will feature enhanced graphics capabilities, possibly supporting 4K resolution, which would be a significant upgrade from the 1080p resolution supported by the Xbox 360. Additionally, there is speculation about a more powerful processor and increased RAM, which would allow for more complex and visually stunning games.
Another anticipated feature is improved integration with other Microsoft services, such as Windows and the Azure cloud platform. This could enable new functionalities like cloud gaming, where games are streamed directly from the cloud, reducing the need for physical media and potentially offering a more seamless gaming experience.
Market Competition and Strategy
The launch of the Xbox 720 will place Microsoft in direct competition with other major players in the gaming console market, such as Sony’s PlayStation and Nintendo’s offerings. Sony is also rumored to be working on a new console, the PlayStation 4, which could launch around the same time as the Xbox 720. This timing could lead to a highly competitive holiday season in 2013, with both companies vying for consumer attention and market share.
To gain an edge, Microsoft may focus on exclusive game titles and partnerships with game developers. Exclusive games have historically been a significant factor in console sales, and securing popular franchises could be crucial for the Xbox 720’s success. Additionally, Microsoft might leverage its existing ecosystem, including Xbox Live, to offer unique features and services that are not available on competing consoles.
Another strategic move could be the pricing of the Xbox 720. Competitive pricing, combined with attractive bundles that include popular games or additional accessories, could make the Xbox 720 a more appealing option for consumers. Microsoft may also offer various models of the console at different price points to cater to a broader audience.
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