In the build-up and since the launch of Microsoft’s Internet Explorer 10 browser, Microsoft has released a number of adverts to tempt users back to trying their new redesigned IE10 browser.
The latest to be released can be seen after the jump, and highlights the persistent negative opinion some have of Microsoft’s Internet Explorer browser. Watch the advert after the jump to see it in action.
Microsoft’s Efforts to Revitalize Internet Explorer
Since Internet Explorer 9 was released, Microsoft has been pushing hard both with development and listening to user feedback to make their IE10 browser capable of competing with the likes of Chrome, Firefox, and Safari. With IE10, they have definitely turned a corner. The company has invested significant resources into improving the browser’s speed, security, and compatibility with modern web standards. This includes better support for HTML5, CSS3, and various JavaScript enhancements that make web applications run more smoothly.
One of the key areas where IE10 has made strides is in its user interface. The browser now features a cleaner, more streamlined design that is more in line with modern web aesthetics. This makes it easier for users to navigate and find the tools they need. Additionally, Microsoft has worked on improving the browser’s performance, making it faster and more responsive than its predecessors.
“The following clip is the latest in the series, this time tracking a specific ‘hater’ of Internet Explorer across time as the software improves. Finally, at the end, after humorous notes concerning HTML6 (ha), the grumpy teen is forced to admit that Internet Explorer has improved.”
Addressing the Critics
The advert cleverly addresses the criticisms that have plagued Internet Explorer for years. By following a specific ‘hater’ of Internet Explorer, the ad humorously showcases the browser’s evolution and improvements over time. This approach not only acknowledges the negative opinions but also demonstrates Microsoft’s commitment to addressing them. The ad ends on a positive note, with the ‘hater’ admitting that Internet Explorer has indeed improved, which is a significant endorsement for the browser.
Microsoft’s strategy of engaging with its critics and using humor to highlight the browser’s improvements is a smart move. It shows that the company is not only aware of the issues but is also actively working to resolve them. This level of transparency and willingness to improve can go a long way in rebuilding trust with users who may have abandoned Internet Explorer in favor of other browsers.
Moreover, the advert’s mention of HTML6, albeit humorously, indicates Microsoft’s forward-thinking approach. While HTML6 is not yet a reality, the reference suggests that Microsoft is already looking ahead to future web standards and is committed to keeping Internet Explorer at the forefront of web technology.
In conclusion, Microsoft’s efforts to revitalize Internet Explorer with the release of IE10 are commendable. The company has made significant improvements in terms of speed, security, and compatibility, making the browser a viable option for users once again. The latest advert not only highlights these improvements but also addresses the criticisms head-on, showcasing Microsoft’s commitment to continuous improvement. If you haven’t tried Internet Explorer 10 yet, now might be a good time to give it another chance.
Source: TNW
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