Details have been leaked of the pricing of the new Microsoft (MSFT) Zune HD, and there will be two models available: a 16GB version and a 32GB version.
We have already seen the specifications of the new Zune HD, which includes a 3.3-inch OLED touch screen display with a resolution of 480 x 272, plus a few hands-on reviews from around the web.
Pricing and Market Position
The Microsoft Zune HD will go on sale for $220 for the 16GB version and around $290 for the 32GB version, which makes it quite a bit cheaper than the iPod Touch, which retails for $299 for the 16GB version and $399 for the 32GB version. This pricing strategy could make the Zune HD an attractive alternative for consumers looking for a high-quality media player without the premium price tag associated with Apple’s products.
The Zune HD is expected to launch sometime in September. Given its lower price point, it will be interesting to see if it can compete with the iPod Touch, which has long dominated the portable media player market. The Zune HD’s competitive pricing could attract budget-conscious consumers who still want a feature-rich device.
Features and Specifications
The Zune HD boasts several impressive features that could give it an edge over its competitors. The 3.3-inch OLED touch screen display offers vibrant colors and deep blacks, providing an excellent viewing experience for videos and photos. The resolution of 480 x 272, while not the highest on the market, is sufficient for a device of this size and ensures that images and text are sharp and clear.
In addition to its display, the Zune HD includes HD Radio, which allows users to listen to higher-quality radio broadcasts. This feature sets it apart from many other media players, including the iPod Touch, which does not offer HD Radio. The Zune HD also supports 720p HD video output via an optional docking station, making it a versatile device for both portable and home entertainment.
Another notable feature is the inclusion of Wi-Fi, which enables users to browse the web, download content, and stream music and videos directly to the device. The Zune HD’s web browser is based on Internet Explorer, providing a familiar browsing experience for Windows users. Additionally, the device integrates with the Zune Marketplace, where users can purchase and download music, videos, and apps.
Potential Impact on the Market
The introduction of the Zune HD could have significant implications for the portable media player market. With its competitive pricing and robust feature set, the Zune HD has the potential to attract a substantial user base. Microsoft’s decision to price the Zune HD lower than the iPod Touch suggests a strategic move to capture market share from Apple.
However, the success of the Zune HD will depend on several factors, including consumer perception, marketing efforts, and the overall user experience. While the Zune HD offers many compelling features, it will need to overcome the strong brand loyalty that Apple has cultivated with its iPod line. Additionally, the availability of apps and content on the Zune Marketplace will be crucial in determining the device’s appeal.
The Microsoft Zune HD presents a promising alternative to the iPod Touch, with its lower price point and impressive features. As the launch date approaches, it will be interesting to see how the market responds and whether the Zune HD can carve out a significant share in the competitive portable media player market.
via Gizmodo
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