With the recent announcement of the Xbox One, you would think that Microsoft would not have any major ambitions for their current Xbox 360 consoles, although it looks like Microsoft is not done with the Xbox 360 just yet.
Microsoft is looking to sell another 25 million Xbox 360 consoles over the next 5 years, which would take the total Xbox 360’s sold to over 100 million, and Microsoft has even bigger plans for the Xbox One.
Continued Support and New Features
Despite the focus on the next-generation Xbox One, Microsoft is committed to continuing support for the Xbox 360. This includes not only maintaining the existing services but also introducing new features and updates to keep the console relevant. For instance, Microsoft has been rolling out software updates that enhance the user interface and improve the overall user experience. Additionally, the Xbox 360 continues to receive new game releases, ensuring that its library remains fresh and appealing to both new and existing users.
Entertainment and Media Capabilities
One of the key reasons Microsoft believes in the continued success of the Xbox 360 is its robust entertainment and media capabilities. The console is not just a gaming device; it serves as a comprehensive entertainment hub. Users can stream movies, watch TV shows, and even access various apps like Netflix, Hulu, and YouTube. This versatility makes the Xbox 360 an attractive option for households looking for an all-in-one entertainment solution.
Microsoft thinks that the entertainment features on the Xbox One will double the console’s potential sales, and the company is looking to sell over 400 million Xbox One consoles over its lifetime. The Xbox One is designed to be more than just a gaming console; it aims to be the centerpiece of your living room. With features like voice control, live TV integration, and a wide range of apps, the Xbox One is positioned to attract a broader audience.
Moreover, Microsoft is investing heavily in exclusive game titles and partnerships to make the Xbox One more appealing. Games like “Halo,” “Forza Motorsport,” and “Gears of War” are expected to drive significant sales. The company is also focusing on backward compatibility, allowing gamers to play their favorite Xbox 360 games on the new console, which adds another layer of value for potential buyers.
In addition to gaming and entertainment, Microsoft is exploring new technologies to integrate into the Xbox One. Virtual reality (VR) and augmented reality (AR) are areas where the company sees potential growth. By incorporating these cutting-edge technologies, Microsoft aims to offer unique and immersive experiences that set the Xbox One apart from its competitors.
The ambitious sales target of 400 million units for the Xbox One reflects Microsoft’s confidence in its strategy. The company is not just relying on hardware sales; it is also focusing on building a strong ecosystem of services and subscriptions. Xbox Live, Game Pass, and other subscription services are designed to provide ongoing revenue streams and keep users engaged over the long term.
In conclusion, while the Xbox One represents the future for Microsoft, the Xbox 360 is far from being forgotten. With plans to sell another 25 million units and continued support through updates and new features, the Xbox 360 remains a significant part of Microsoft’s gaming strategy. At the same time, the ambitious goals for the Xbox One highlight the company’s vision for the future of gaming and entertainment.
Source Xbox Magazine
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