Apple’s holiday advert featured Stevie Wonder, and now Microsoft has released their own heartwarming holiday advert. In this touching commercial, some of Microsoft’s employees made a visit to the iconic Apple Store on 5th Avenue in New York City.
In the video below, we get to see Microsoft’s employees sing ‘Peace on Earth’ to some of the Apple store employees.
To celebrate the holidays, Microsoft employees, who were selected from across the country, gathered together, meeting each other for the first time, at the new Microsoft 5th Ave Store to spread some holiday wishes. Joined by a local NYC children’s youth choir, they share a message of peace and harmony with their neighbor down the street.
The advert was filmed on the 16th of November and it featured Microsoft employees from around the US. It would appear that Microsoft got permission from Apple to film the advert outside their store.
The Significance of the Gesture
This advert is particularly significant as it showcases a rare moment of camaraderie between two of the biggest tech giants in the world. Microsoft and Apple have been known for their fierce rivalry over the years, often competing head-to-head in various markets including personal computers, software, and mobile devices. However, this holiday advert transcends the usual competitive spirit, focusing instead on a message of unity and peace.
The choice of song, ‘Peace on Earth,’ is also noteworthy. It is a classic holiday tune that emphasizes the importance of harmony and goodwill, which aligns perfectly with the spirit of the season. By choosing this song, Microsoft not only spreads a message of peace but also highlights the universal values that bind us all, regardless of corporate affiliations.
Behind the Scenes
The making of this advert was a meticulous process. Microsoft employees from various parts of the United States were selected to participate, making it a diverse and inclusive event. These employees met each other for the first time at the new Microsoft 5th Ave Store, which added an element of excitement and novelty to the occasion.
To make the event even more special, a local NYC children’s youth choir was invited to join the Microsoft employees. The inclusion of the youth choir added an extra layer of warmth and community spirit to the performance. The children’s voices harmonizing with the adults created a beautiful and moving rendition of ‘Peace on Earth.’
The planning and coordination required to bring this advert to life were immense. From securing permissions to film outside the Apple Store to coordinating the schedules of employees and choir members, every detail was carefully managed to ensure the advert’s success.
Public Reception
The advert has been well-received by the public, garnering positive reactions for its heartfelt message and the collaborative spirit it embodies. Many viewers have praised both Microsoft and Apple for setting aside their differences to spread a message of peace and goodwill during the holiday season.
This advert serves as a reminder that even in a competitive industry, there is room for kindness and mutual respect. It encourages viewers to look beyond rivalries and focus on the common values that unite us all.
In conclusion, Microsoft’s holiday advert is a beautiful example of how powerful messages of peace and unity can be, especially when delivered by unexpected sources. It not only highlights the spirit of the holiday season but also sets a positive example for other companies to follow.
Source MacRumors
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