When Microsoft announced their new Surface Tablet, unfortunately, they did not provide any information on how much the device would retail for. We previously heard a rumor that they may be around $600, although if the latest rumor turns out to be correct, they could be considerably more expensive.
Some pricing details for the Microsoft Surface have appeared online at a Swedish retailer, with the cheapest version of the Surface listed at around $1,000.
Of course, this could just be some creative pricing from the retailer, and they may not know exactly how much the devices will retail for as yet.
Potential Market Impact
If the Microsoft Surface does end up retailing for around $1,000, it would not be a good move for the company. To compete in the tablet market, they would need to keep the price in line with various Android tablets and Apple’s iPad. The tablet market is highly competitive, and pricing plays a crucial role in consumer decision-making. For instance, Apple’s iPad starts at around $329 for the base model, and many Android tablets are available for even less. A $1,000 price tag could place the Surface in a premium category, potentially alienating budget-conscious consumers.
Moreover, the Surface Tablet is not just another tablet; it aims to be a hybrid device that can function both as a tablet and a laptop. This dual functionality could justify a higher price point, but it also means that Microsoft needs to convince consumers of the added value. Features like a detachable keyboard, a high-resolution display, and robust performance specs could make the Surface appealing to professionals and students alike. However, these features need to be compelling enough to warrant the higher price.
Comparative Analysis
When comparing the Surface Tablet to other devices in the market, it’s essential to consider what you get for the price. For example, the iPad Pro, which is Apple’s high-end tablet, starts at $799 and can go up to $1,099 depending on the configuration. The iPad Pro offers features like the Apple Pencil, a high-refresh-rate display, and powerful performance, making it a favorite among creative professionals. If Microsoft aims to compete in this segment, the Surface Tablet would need to offer similar or superior features.
On the other hand, Android tablets like the Samsung Galaxy Tab S7 start at around $649 and offer features like an S Pen, a high-refresh-rate display, and DeX mode for a desktop-like experience. These tablets provide a lot of value for their price, making them tough competitors for the Surface.
As soon as we get some sort of official pricing from Microsoft on their range of Surface Tablets, we will let you guys know. Until then, all we can do is speculate based on the information available.
The pricing of the Microsoft Surface Tablet will play a significant role in its success or failure in the market. While the rumored $1,000 price tag seems steep, it could be justified if the device offers exceptional features and performance. However, Microsoft will need to carefully consider its pricing strategy to ensure it can compete effectively with established players like Apple and Samsung.
Source The Next Web, WPCentral
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