Microsoft recently dropped the price of their Surface RT Windows tablet, making the tablet now available for $349 for the entry-level model. This significant price reduction appears to be a strategic move by Microsoft to boost sales of their Surface RT tablet, which has faced stiff competition in the tablet market.
According to a recent report, the Microsoft Surface RT tablet is now sold out at Walmart in the US. This surge in demand suggests that the price drop may finally be helping Microsoft to sell their Surface tablet. Apparently, it will be at least a week before new stock of the Surface RT tablet is available at Walmart, indicating a strong consumer response to the new pricing.
Impact of the Price Drop
Microsoft dropped the price of the Surface tablet by $150, reducing the original retail price from $499 to $349. This substantial discount seems to have sparked renewed interest in the device. The Surface RT, which features a 10.6-inch display, NVIDIA Tegra 3 processor, and runs on Windows RT, was initially met with mixed reviews. However, the new price point makes it a more attractive option for consumers looking for a budget-friendly tablet with robust features.
The price drop is not just a simple discount; it reflects Microsoft’s strategy to compete more aggressively in the tablet market. By lowering the price, Microsoft aims to attract a broader audience, including students, professionals, and casual users who might have previously considered the Surface RT too expensive.
Market Competition and Consumer Response
The tablet market is highly competitive, with major players like Apple, Samsung, and Amazon offering a range of devices at various price points. The Surface RT’s initial struggle can be attributed to its higher price compared to other tablets with similar specifications. However, the recent price reduction has leveled the playing field, making the Surface RT a viable alternative to other popular tablets.
For example, Apple’s iPad Mini and Amazon’s Kindle Fire HD are both popular choices in the sub-$400 category. With the Surface RT now priced at $349, it offers a compelling option for consumers who want the versatility of a Windows-based tablet. The Surface RT’s ability to run Microsoft Office applications natively is a significant advantage for users who need productivity tools on the go.
The sold-out status at Walmart is a clear indicator that consumers are responding positively to the new price. This could also be a sign that Microsoft is successfully clearing out inventory in preparation for new models or updates to the Surface line. The increased sales volume may also help Microsoft gather valuable user feedback to improve future iterations of their tablets.
In addition to Walmart, other retailers may also experience increased demand for the Surface RT, leading to potential stock shortages. This scenario underscores the importance of pricing strategies in the tech industry, where even a well-designed product can struggle without the right price point.
In conclusion, Microsoft’s decision to drop the price of the Surface RT tablet appears to be paying off. The sold-out status at Walmart and the positive consumer response suggest that the new price has made the Surface RT a more attractive option in the competitive tablet market. As Microsoft continues to innovate and refine their product offerings, it will be interesting to see how the Surface RT and other devices in the Surface lineup evolve to meet consumer needs.
Source ZDNet
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