Microsoft recently announced their new Surface Tablet, and there had been rumors that Microsoft would offer a cheaper version of the device which was rumored to be in the $199 to $250 price range.
Microsoft’s CEO Steve Ballmer has said that the Surface Tablet will be priced more in line with that of Apple’s iPad, rather than cheap tablets like the Amazon Kindle Fire and Google’s Nexus 7.
Ballmer told the press that Microsoft has a “very competitive product from the features perspective,” with Microsoft Surface, and that “probably $300 to about $700 or $800” is the “sweet spot” for pricing.
Features and Specifications
The Microsoft Surface Tablet is designed to be a versatile device, catering to both casual users and professionals. It features a high-resolution display, which is perfect for watching videos, browsing the web, and working on documents. The tablet also comes with a built-in kickstand, allowing users to prop it up on a flat surface for hands-free use. Additionally, the Surface Tablet includes a detachable keyboard, making it easy to switch between tablet and laptop modes.
One of the standout features of the Surface Tablet is its integration with Windows 8, providing a seamless experience for users who are already familiar with the Windows operating system. The tablet also supports a wide range of applications available through the Microsoft Store, ensuring that users have access to all the tools they need for work and play.
Market Position and Pricing Strategy
Microsoft’s decision to price the Surface Tablet in the $300 to $800 range positions it as a premium device, competing directly with Apple’s iPad. This pricing strategy reflects Microsoft’s confidence in the Surface Tablet’s capabilities and its potential to attract users who are looking for a high-quality, versatile device. By offering a range of models at different price points, Microsoft aims to cater to a broad audience, from budget-conscious consumers to professionals who are willing to invest in a top-of-the-line tablet.
The Surface Tablet’s pricing also sets it apart from cheaper alternatives like the Amazon Kindle Fire and Google’s Nexus 7. While these devices are popular for their affordability, they do not offer the same level of performance and features as the Surface Tablet. By positioning the Surface Tablet as a premium product, Microsoft is emphasizing its commitment to quality and innovation.
Microsoft will start selling their new Surface Tablet next month, it will be available from the 26th of October, which means that we should get some sort of official pricing from them in the next few weeks.
The Microsoft Surface Tablet is poised to make a significant impact in the tablet market. With its competitive pricing, robust features, and seamless integration with Windows 8, the Surface Tablet offers a compelling alternative to other high-end tablets like the iPad. As we await the official pricing announcement, it is clear that Microsoft is positioning the Surface Tablet as a premium device that delivers exceptional value to its users.
Source Business Insider
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