According to a recent report by research firm, Microsoft now has a 7.5 percent share of the tablet market, and Microsoft apparently shipped a total of three million Windows 8 and Windows RT tablets in the first quarter of 2013.
Apple is still in the top spot for the same quarter with a total of 19.5 million tablets shipped and a 48.2 percent share of the market. In second place is Android with 17.6 million units shipped and a 43.4 percent share of the market.
Microsoft’s Progress in the Tablet Market
It would appear that things may be looking up for Microsoft and their Windows-based tablets, although they still have some work to do to catch up with Apple and Google, who are both dominating the tablet market. The three million units shipped by Microsoft in the first quarter of 2013 is a significant milestone, especially considering the competitive landscape. This growth can be attributed to the increasing popularity of devices like the Microsoft Surface Pro, which offers a blend of productivity and entertainment features that appeal to both business users and consumers.
Microsoft’s strategy to integrate Windows 8 and Windows RT into their tablets has also played a crucial role in their market penetration. Windows 8, with its touch-friendly interface and robust ecosystem of applications, provides a seamless experience across different devices, which is a compelling selling point for users who are already familiar with the Windows operating system.
Challenges and Opportunities Ahead
Despite this progress, Microsoft faces several challenges in its quest to gain a larger share of the tablet market. One of the primary hurdles is the strong brand loyalty that Apple and Android have cultivated over the years. Apple’s iPad, for instance, is renowned for its sleek design, high-quality display, and extensive app ecosystem. Similarly, Android tablets benefit from a wide range of options from various manufacturers, catering to different price points and user preferences.
To overcome these challenges, Microsoft needs to focus on innovation and differentiation. Enhancing the hardware capabilities of their tablets, such as improving battery life, display quality, and processing power, can make their devices more competitive. Additionally, expanding their app ecosystem to include more high-quality applications can attract users who rely heavily on specific apps for their daily tasks.
Another opportunity for Microsoft lies in the enterprise market. With the increasing trend of remote work and the need for portable yet powerful devices, Microsoft can leverage its strong presence in the business sector to promote its tablets as essential tools for productivity. Features like robust security, compatibility with enterprise software, and integration with Microsoft Office can make their tablets an attractive choice for businesses.
Moreover, strategic partnerships and collaborations can also play a vital role in boosting Microsoft’s market share. By working with other tech companies, developers, and content creators, Microsoft can enhance the overall user experience and offer unique features that set their tablets apart from the competition.
In conclusion, while Microsoft has made notable strides in the tablet market with a 7.5 percent share and three million units shipped in the first quarter of 2013, there is still a long way to go to catch up with industry leaders Apple and Android. By focusing on innovation, expanding their app ecosystem, and leveraging their strengths in the enterprise market, Microsoft has the potential to further increase its market share and establish a stronger presence in the competitive tablet landscape.
Source Engadget
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