Microsoft [MSFT] has launched its first mobile application on Google’s [GOOG] Android platform, called Microsoft Tag Reader. The Microsoft Tag Reader application for Android is similar to other versions on other platforms.
It works by using your mobile phone’s camera to scan bar-codes which are found on various products. The application then provides you with information, videos, promotions, and exclusive offers for that particular product directly to your Google Android handset. This innovative approach allows users to interact with products in a more dynamic and engaging way, enhancing the overall shopping experience.
Features and Benefits of Microsoft Tag Reader
The Microsoft Tag Reader app offers several features that make it a valuable tool for both consumers and businesses. For consumers, the app provides instant access to detailed product information, user reviews, and multimedia content such as instructional videos and promotional materials. This can be particularly useful when making purchasing decisions, as it allows users to quickly compare products and find the best deals.
For businesses, the app offers a new way to engage with customers and promote their products. By including bar-codes on their packaging, companies can provide additional value to their customers and differentiate themselves from competitors. The app also allows businesses to track user interactions and gather valuable data on consumer behavior, which can be used to improve marketing strategies and product offerings.
Future Prospects and Potential Applications
This is probably the first of many applications from Microsoft for Google’s Android platform. Given the success of the Microsoft Tag Reader, it is likely that we will see more apps from Microsoft in the near future. One potential candidate is a Bing application, which is currently available on the Apple iPhone. A Bing app for Android would provide users with another powerful tool for searching the web and finding information on the go.
The Microsoft Tag Reader Android App is available as a free download from the Android Marketplace. This makes it accessible to a wide audience and encourages widespread adoption. As more users download and use the app, it is likely that we will see an increase in the number of products featuring Microsoft Tags, further enhancing the app’s utility and value.
In addition to consumer products, the Microsoft Tag Reader app has potential applications in other areas as well. For example, it could be used in the healthcare industry to provide patients with information about medications and treatments. It could also be used in education to provide students with access to additional learning materials and resources. The possibilities are virtually endless, and it will be interesting to see how the app evolves and expands in the future.
Have a look at our article on Android vs iPhone to see which smartphone and mobile platform is best for you.
via Unwired View
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