Microsoft has announced that they are increasing the production of their Windows RT Surface tablet, and that they are also expanding sales of the device to other retailers.
“The public reaction to Surface has been exciting to see. We’ve increased production and are expanding the ways in which customers can interact with, experience and purchase Surface,” said Panos Panay, general manager, Microsoft Surface.
As early as mid-December, consumers will be able to go to retail stores in the United States and Australia to purchase a Surface with Windows RT. Additional availability will be added in a number of countries in the coming months.
“Our plan has been to expand the retail presence for Surface after the first of the year. Based on interest from retailers, we are giving them the option to carry Surface with Windows RT even earlier,” said Steve Schueler, corporate vice president, Microsoft Retail Sales and Marketing.
Expanding Retail Presence
Microsoft’s decision to expand the retail presence of the Surface tablet is a strategic move aimed at increasing the device’s market penetration. Initially, the Surface was available only through Microsoft’s own stores and online platform. By making the Surface available in more retail outlets, Microsoft is hoping to reach a broader audience. This move is particularly significant as it comes during the holiday shopping season, a time when consumer electronics sales typically surge.
The expansion to retail stores in the United States and Australia is just the beginning. Microsoft has plans to roll out the Surface to additional countries in the coming months. This global expansion is crucial for Microsoft as it aims to compete with other major players in the tablet market, such as Apple’s iPad and various Android tablets. By increasing the availability of the Surface, Microsoft is positioning itself to capture a larger share of the global tablet market.
Market Reception and Future Prospects
The initial public reaction to the Surface has been positive, with many praising its innovative design and functionality. The Surface features a unique kickstand and a detachable keyboard, which sets it apart from other tablets on the market. These features make the Surface a versatile device that can function both as a tablet and a laptop, appealing to a wide range of consumers.
However, the Surface has also faced some criticism, particularly regarding its app ecosystem. Unlike iOS and Android, which have millions of apps available, the Windows RT platform has a more limited selection. Microsoft is aware of this issue and is working to attract more developers to create apps for the Windows RT platform. The company has been offering incentives and support to developers to help grow the app ecosystem.
In addition to expanding retail availability, Microsoft is also increasing production of the Surface to meet the anticipated demand. This is a clear indication of the company’s confidence in the product and its commitment to making the Surface a success. By ramping up production, Microsoft aims to avoid the supply shortages that have plagued other popular devices in the past.
It will be interesting to see if Microsoft’s expansion of the Surface to new retail partners is able to make the device more popular, and we are looking forward to finding out just how many of the tablets Microsoft has sold by the end of the year. The success of the Surface could have significant implications for Microsoft’s future in the hardware market. If the Surface proves to be a hit, it could pave the way for more Microsoft-branded hardware products in the future.
In conclusion, Microsoft’s decision to increase production and expand the retail availability of the Surface tablet is a bold move aimed at capturing a larger share of the tablet market. With its innovative design and versatile functionality, the Surface has the potential to be a game-changer in the industry. Only time will tell if Microsoft’s efforts will pay off, but the initial signs are promising.
Source Microsoft
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