Microsoft is expected to launch their voice assistant for Windows Phone in April, Microsoft Cortana, and now according to a recent report, Cortana will use data from Foursquare.
Microsoft recently invested $15 million dollars in Foursquare, and according to Bloomberg, Foursquare’s data will apparently be used to power Cortana on Windows Phone.
Location data from Foursquare will appear in a voice-activated assistant, code-named Cortana, that has yet to be released and will go up against Apple’s Siri technology, according to a person with knowledge of the plans.
Integration with Foursquare
Foursquare will be used to power the content engine of Microsoft’s Windows Phone voice assistant, and will offer restaurant and entertainment suggestions. This integration is expected to enhance the user experience by providing more personalized and contextually relevant information. For example, if a user asks Cortana for a good place to eat nearby, the assistant will be able to pull data from Foursquare to suggest highly-rated restaurants in the vicinity. This could also extend to other types of local businesses and events, making Cortana a more versatile and useful tool for everyday life.
Competition with Siri and Google Now
Microsoft’s Cortana is set to compete directly with Apple’s Siri and Google Now. While Siri has been a staple on iOS devices for years, and Google Now offers robust features on Android, Cortana aims to differentiate itself through its deep integration with Foursquare. This could potentially give it an edge in providing more accurate and useful location-based recommendations. Additionally, Cortana is expected to leverage Microsoft’s extensive ecosystem, including services like Bing and Office 365, to offer a more comprehensive digital assistant experience.
Microsoft is expected to launch Cortana in Beta on Windows Phone 8.1 some time in April. The beta release will allow users to test the new features and provide feedback, which will be crucial for refining the service before its full launch. As soon as we get some more information on the service, and how it will work, we will let you guys know.
Source Bloomberg,
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