Microsoft [MSFT] has launched the latest version of their mobile phone operating system, although the name has now changed from Windows Mobile to Windows Phone 7. This rebranding signifies a major shift in Microsoft’s approach to mobile technology, aiming to provide a more integrated and user-friendly experience.
Microsoft also announced that hardware manufacturers are working on a range of new mobile phones for Windows Phone 7, and we will see the first devices with the new operating system in the stores by the holiday 2010 shopping season. This strategic timing aims to capture the attention of holiday shoppers and tech enthusiasts looking for the latest in mobile technology.
Key Features of Windows Phone 7
Windows Phone 7 has a range of new features, which include integration with Microsoft’s Xbox 360 gaming console and also their Zune music service, as well as integration to their Bing search engine. This level of integration is designed to create a seamless experience for users who are already invested in Microsoft’s ecosystem.
The new Windows Phone 7 features a unique user interface and is designed to offer a range of services which include gaming, picture sharing, social networking, music and video, as well as a range of services for Microsoft Office. The user interface, known as Metro, is tile-based and highly customizable, allowing users to pin their favorite apps, contacts, and services directly to the home screen for quick access.
One of the standout features is the integration with Xbox Live, which allows users to play games, track achievements, and connect with friends directly from their phone. This makes Windows Phone 7 an attractive option for gamers who want to stay connected on the go.
Competing in a Crowded Market
It will be interesting to see what Windows Phone 7 is like, and how well it will compete with other popular mobile phone platforms like Google Android and Apple’s iPhone OS. Both Android and iOS have established themselves as leaders in the mobile market, each with a strong user base and a wide range of applications available.
Windows Phone 7 aims to differentiate itself with its unique user interface and deep integration with other Microsoft services. For example, the Office Hub allows users to access, edit, and share Microsoft Office documents, making it a strong contender for business users. Additionally, the People Hub integrates contacts from various social networks, providing a unified view of all social interactions.
However, the success of Windows Phone 7 will largely depend on the availability of applications. Microsoft has been working to attract developers to its platform, offering tools and incentives to create a robust app ecosystem. The Marketplace, Windows Phone 7’s app store, is expected to grow rapidly as more developers come on board.
Another factor to consider is the hardware. Microsoft has partnered with several manufacturers, including Samsung, LG, and HTC, to produce a range of devices that cater to different segments of the market. These devices will feature various form factors, from touchscreens to physical keyboards, ensuring that there is something for everyone.
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Updated 15th November 2010.
Have a look at our review of the Samsung Omnia 7 to see what we thought of Windows Phone 7. The review provides an in-depth look at one of the first devices to feature the new operating system, highlighting its strengths and areas for improvement.
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