If you are a fan of the Angry Birds game which is now available on pretty much every platform, you might like to give this huge real-life version of the game a go.
It was created to promote Angry Birds, with Deutsche Telekom and game developer Rovio joining forces for a video in the Spanish city of Terrassa, with explosive pigs and destructible structures. Check out the video after the jump to see the real-life game in action.
The Concept Behind Real-Life Angry Birds
The idea of bringing Angry Birds to life was not just a marketing stunt but also a way to engage fans in a more immersive experience. The real-life version of the game featured a giant slingshot, oversized birds, and elaborate structures made to look like the ones in the game. The structures were designed to be destructible, adding to the authenticity of the experience. The event drew a large crowd, all eager to see their favorite game characters come to life in a spectacular fashion.
The collaboration between Deutsche Telekom and Rovio was a strategic move to leverage the popularity of Angry Birds, which had already become a global phenomenon. By creating a real-life version of the game, they aimed to create a buzz and attract more players to the digital version. The event was a huge success, capturing the imagination of both young and old fans alike.
Behind the Scenes: Making of Real-Life Angry Birds
Creating a real-life version of Angry Birds was no small feat. The project required meticulous planning and coordination. Engineers and designers worked together to build the giant slingshot and the destructible structures. Safety was a top priority, given the explosive nature of the game elements. The team used a combination of lightweight materials and controlled explosions to ensure that the structures would collapse in a safe yet dramatic manner.
The birds themselves were crafted to resemble their digital counterparts as closely as possible. They were made from a combination of foam and other lightweight materials to ensure they could be launched effectively from the slingshot. The pigs, too, were designed to be both durable and destructible, adding to the overall excitement of the game.
If you are an Angry Bird’s game fan check out our other posts related to the worldwide best selling game here.
The event was not just about fun and games; it also served as a powerful marketing tool. The video of the real-life Angry Birds game went viral, garnering millions of views and further cementing the game’s status as a cultural icon. The success of the event demonstrated the potential of experiential marketing and how it can be used to create lasting impressions.
The real-life version of Angry Birds was a brilliant fusion of creativity, engineering, and marketing. It brought the digital world into the real world in a way that was both entertaining and engaging. For fans of the game, it was a dream come true, offering a unique opportunity to interact with their favorite characters in a whole new way.
Source: Kotaku
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