Lytro, the innovative manufacturer behind the unique Lytro light-field future focus camera, has this week announced that they will be rolling out new features to the camera, including 3D display support and a 3D parallax effect feature. This exciting development is set to enhance the already groundbreaking capabilities of the Lytro camera, making it even more versatile and appealing to photography enthusiasts and professionals alike.
New 3D Parallax Effect and Display Support
The new parallax-based effect update will be rolling out to the Lytro camera by the end of the year. This update promises to bring a new dimension to the way users interact with their photos. The 3D parallax effect allows for a more immersive viewing experience, giving depth and movement to images that were previously static. This feature is particularly beneficial for those looking to add a dynamic element to their photography, making their images stand out in a crowded digital landscape.
Watch the video after the jump to see the Lytro 3D parallax-based effect in action.
Even though the effects are still in the early stages of development, the 3D effects are already impressive. The update will be rolled out via a software update to Lytro camera owners, ensuring that they can easily access and utilize these new features without needing to purchase new hardware. This approach not only extends the lifespan of the existing Lytro cameras but also demonstrates Lytro’s commitment to providing ongoing value to their customers.
Lytro’s Expansion and Market Availability
In addition to announcing the new features, Lytro has also revealed that their cameras have now arrived in Hong Kong. This marks a significant expansion for the company, making their innovative technology available to a broader audience. The Lytro cameras are available for purchase at HK $3,888 for the 8GB Electric Blue and Graphite models, and HK $4,688 for the 16GB Red Hot Lytro camera. This pricing strategy positions the Lytro camera as a premium product, reflecting its advanced capabilities and unique features.
The availability of Lytro cameras in Hong Kong is a strategic move that could potentially open up new markets in Asia, where there is a growing interest in cutting-edge technology and photography. By making their cameras accessible to a wider audience, Lytro is not only expanding their market reach but also fostering a community of users who can explore and push the boundaries of light-field photography.
The introduction of 3D display support and parallax effects is just the latest in a series of innovations from Lytro. The company’s commitment to continuous improvement and customer satisfaction is evident in their regular updates and feature enhancements. As the technology behind light-field photography continues to evolve, it will be interesting to see what new capabilities and applications Lytro will introduce in the future.
In conclusion, Lytro’s announcement of new 3D features and their expansion into the Hong Kong market are significant milestones for the company. These developments not only enhance the functionality of the Lytro camera but also broaden its appeal to a global audience. As Lytro continues to innovate and expand, they are well-positioned to remain at the forefront of the photography industry, offering unique and powerful tools for capturing and experiencing the world in new ways.
Source: Engadget
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