A new LoveFilm Movie streaming service will be coming to PS3’s in the UK within November. Offering streaming movies through the XMB to users who subscribe to Lovefilm’s £5.99 service.
As you can see from the screen shot above Sony has redesigned the interface making it more like a browser rather than following the exisiting one on Sony Bravia internet TVs.
Unfortunately HD streaming will not be available and you’ll only be able to stream movies already available as free for subscribers, rather than rent more recent blockbuster as la carte. This has been done, not to clash with Sony’s own movie service for the PS3 in the UK.