LG has announced its latest Android devices that it will be showing off at Mobile World Congress this week, and the list includes some devices that were announced recently, like the new LG Optimus L7 and L5, and the new LG Optimus LII series, plus the LG Optimus G Pro and the LG Optimus Vu series.
LG Electronics (LG) will unveil a smartphone lineup at Mobile World Congress (MWC) in Barcelona, Spain that focuses on a four-tier strategy. The four strategic Optimus series devices – G, Vu:, F and LII – all feature LG’s next generation core technologies. These new models combine outstanding hardware, world-class high definition displays and a user-centric user experience (UX) with each series emphasizing a different facet of the company’s smartphone expertise.
LG’s Four-Tier Strategy
LG’s four-tier strategy is designed to cater to a wide range of consumers, each with different needs and preferences. The Optimus G series is aimed at high-end users who demand the best in performance and features. The Optimus Vu series, with its unique 4:3 aspect ratio, targets users who prefer a device that bridges the gap between a smartphone and a tablet. The Optimus F series focuses on providing a premium LTE experience at a more affordable price point, making high-speed connectivity accessible to a broader audience. Lastly, the Optimus LII series is designed for style-conscious consumers who want a smartphone that looks as good as it performs.
Technological Innovations
Each of these series incorporates LG’s next-generation core technologies. For instance, the Optimus G Pro features a full HD display, a powerful quad-core processor, and advanced camera capabilities, making it a strong contender in the high-end smartphone market. The Optimus Vu series, on the other hand, offers a unique user experience with its large screen and stylus support, ideal for productivity tasks and media consumption.
The Optimus F series brings LTE connectivity to the masses, featuring devices like the Optimus F7 and F5, which offer impressive performance and battery life at a more accessible price point. The Optimus LII series continues LG’s tradition of stylish design, with devices that feature sleek lines, vibrant displays, and user-friendly interfaces.
LG have said that they are looking to sell 10 million smartphones each quarter in 2013 and also double the sales of their LTE devices over last year. This ambitious goal reflects the company’s confidence in its new lineup and its commitment to innovation and quality.
In addition to the hardware, LG is also focusing on enhancing the user experience with its proprietary UX features. These include QSlide, which allows users to run multiple apps simultaneously in a transparent layer, and QuickMemo, which lets users take notes on any screen and share them easily. These features are designed to make LG’s smartphones not only powerful but also intuitive and user-friendly.
Moreover, LG’s commitment to sustainability is evident in its new devices, which are designed to be more energy-efficient and environmentally friendly. The company is also working on expanding its global presence, with plans to enter new markets and strengthen its position in existing ones.
In conclusion, LG’s latest announcements at Mobile World Congress highlight the company’s dedication to innovation, quality, and user experience. With its four-tier strategy, LG is well-positioned to meet the diverse needs of consumers and achieve its ambitious sales targets for 2013. Whether you’re looking for a high-end device with cutting-edge features, a versatile phablet, an affordable LTE smartphone, or a stylish and functional handset, LG’s new lineup has something for everyone.
Source PDF
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
