LG launched their new LG Curved OLED TV in the US last year, the device was available for a massive $15,000 and now the company has dropped the price of this Curved OLED TV to $7,000.
LG are now offering their Curved OLED TV for $7,999 with a $1,000 rebate on top of that, so basically you can get this high end curved TV set for $7,000.
New Models and Features
LG will be launching a number of new models of their curved OLED TVs later this year, which include a new 77 inch version with a 4k resolution. This new model is expected to offer an even more immersive viewing experience with its larger screen size and higher resolution. The 4K resolution will provide four times the detail of Full HD, making it ideal for watching high-definition content and playing the latest video games. Additionally, LG’s OLED technology is known for its deep blacks and vibrant colors, which are achieved by using organic light-emitting diodes that can turn on and off individually.
“Our goal is to grow the U.S. OLED TV market by making OLED TVs more affordable. And this is another step in that direction,” said William Cho, LG Electronics USA’s CEO in a press release.
Market Competition and Consumer Impact
The LG Curved OLED TV is now cheaper than Samsung’s version, which currently retails in the US for $8,999. This significant price drop by LG is likely to put pressure on Samsung to reduce the price of their own curved OLED TVs. Price competition between these two tech giants could benefit consumers by making high-end OLED technology more accessible to a broader audience.
OLED technology has several advantages over traditional LED and LCD displays. For instance, OLED screens can be thinner and lighter because they do not require a backlight. This allows for more flexible and innovative designs, such as curved screens. Curved screens are designed to provide a more immersive viewing experience by wrapping the display around the viewer’s field of vision. This can be particularly beneficial for large screens, where the curvature helps to maintain a consistent viewing distance from the screen’s center to its edges.
Moreover, OLED displays offer superior picture quality with better contrast ratios and faster response times compared to LED and LCD screens. This makes them ideal for watching fast-paced action movies and sports, as well as for gaming. The deep blacks and vibrant colors of OLED screens also enhance the overall viewing experience, making images appear more lifelike and engaging.
You may also be interested in our handy guide which explains the difference between LCD and LED TVs. Understanding these differences can help consumers make more informed decisions when purchasing a new television.
In conclusion, LG’s decision to reduce the price of their Curved OLED TV is a strategic move to capture a larger share of the U.S. market. By making their high-end OLED technology more affordable, LG is positioning itself as a leader in the next generation of television displays. As competition heats up, consumers can look forward to more options and better prices in the OLED TV market.
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