LG has announced that they have signed a deal with Sky to bring Sky’s Now TV streaming service to their LG smart TV. The service will launch in August.
The new partnership means that LG becomes the first TV manufacturer to offer access to NOW TV to its customers, letting them instantly enjoy Sky Sports and Sky Movies without a contract. The service will be available from August 2013 and marks another first for the LG brand’s industry-leading Smart TV offering.
Owners of LG’s 2012/2013 range of TVs and 2013 Blu-ray players and Home Cinema Systems will be able to enjoy the full benefits of the NOW TV offering including pay-as-you-go access to Sky Sports and monthly access to Sky Movies. The service includes a customised NOW TV card that will sit on the Smart User Interface and will curate content according to major upcoming releases and events.
Enhanced Viewing Experience
This collaboration between LG and Sky is set to significantly enhance the viewing experience for LG Smart TV users. By integrating NOW TV, LG is providing its customers with a seamless way to access premium content without the need for a long-term contract. This flexibility is particularly appealing to users who prefer to pay only for the content they wish to watch, rather than committing to a full subscription package.
The inclusion of Sky Sports and Sky Movies means that sports enthusiasts and movie buffs alike will have access to a wide range of high-quality content. Sky Sports offers extensive coverage of major sports events, including Premier League football, Formula 1 racing, and international cricket. Meanwhile, Sky Movies provides a vast library of films, from the latest blockbusters to timeless classics, ensuring there is something for everyone.
Smart User Interface and Customization
One of the standout features of this partnership is the customised NOW TV card that will be integrated into the Smart User Interface of LG’s 2012/2013 range of TVs and 2013 Blu-ray players and Home Cinema Systems. This card will not only provide easy access to NOW TV but will also curate content based on major upcoming releases and events. This means that users will be able to discover new and relevant content effortlessly, enhancing their overall viewing experience.
The Smart User Interface is designed to be intuitive and user-friendly, making it easy for users to navigate through the various content options available. The integration of NOW TV into this interface ensures that users can quickly find and access the content they want to watch, without having to switch between different apps or devices.
In addition to the curated content, the NOW TV service on LG Smart TVs will also offer personalised recommendations based on the user’s viewing habits. This means that the more you use the service, the better it becomes at suggesting content that you are likely to enjoy. This level of personalization is a key feature that sets LG’s Smart TV offering apart from its competitors.
Future Prospects and Industry Impact
The partnership between LG and Sky is a significant development in the smart TV industry. By being the first TV manufacturer to offer NOW TV, LG is setting a new standard for what consumers can expect from their smart TVs. This move is likely to encourage other TV manufacturers to seek similar partnerships, leading to increased competition and innovation in the industry.
For LG, this partnership is a strategic move that reinforces its position as a leader in the smart TV market. By continuously expanding the range of content and services available on its smart TVs, LG is ensuring that it remains at the forefront of the industry, offering its customers the best possible viewing experience.
The launch of NOW TV on LG Smart TVs is a game-changer for both LG and its customers. With access to premium content from Sky Sports and Sky Movies, a customised Smart User Interface, and personalised recommendations, LG Smart TV users are set to enjoy an unparalleled viewing experience. This partnership is a testament to LG’s commitment to innovation and customer satisfaction, and it will be exciting to see how it shapes the future of the smart TV industry.
Source LG
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