LG has had a little fun creating a promotional video for its new IPS monitors, using nine of them to rig the floor of an elevator, in a real-world environment, with some particularly funny results.
The LG IPS monitors were arranged in a grid of nine to recreate the floor of the elevator, which then started to fall away as the elevator begins to move. As you can expect, passengers were a little shocked to see the floor of the elevator dropping down the shaft. Watch the video after the jump to see for yourself.
The Technology Behind the Prank
The video below also shows how the floor was recreated using the monitors by the LG team, and what you can do if you have a little time and a bunch of monitors, to carry out a few practical jokes. The IPS (In-Plane Switching) technology used in these monitors is known for its superior color accuracy and wide viewing angles, making the illusion even more convincing. IPS panels are often preferred in professional environments where color consistency is crucial, such as graphic design and video editing.
In this prank, the high resolution and realistic display capabilities of the IPS monitors were crucial in creating the illusion of the elevator floor falling away. The monitors were synchronized to display a video that simulated the floor breaking apart and falling, which was timed perfectly with the movement of the elevator. This level of realism would not have been possible with lower-quality displays, highlighting the advanced technology of LG’s IPS monitors.
Impact and Reception
The prank not only showcased the impressive capabilities of LG’s IPS monitors but also generated significant buzz and engagement online. The video quickly went viral, amassing millions of views and sparking conversations about the potential uses of such realistic display technology. It also demonstrated the power of creative marketing in capturing the public’s attention and creating memorable brand experiences.
Moreover, this stunt highlighted the potential for IPS technology in various applications beyond traditional uses. For instance, such realistic displays could be used in virtual reality environments, immersive training simulations, and even in entertainment settings like theme parks to create more engaging and lifelike experiences.
In conclusion, LG’s elevator prank was a brilliant demonstration of the capabilities of their new IPS monitors. By creating a highly realistic and immersive experience, they were able to effectively showcase the strengths of their technology in a fun and engaging way. This stunt not only entertained viewers but also highlighted the potential for IPS displays in a variety of innovative applications.
Source: TNW
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