We recently heard that Motorola would be re-branded to Moto by Lenovo and now the company has revealed some more plans for Motorola.
Moto by Lenovo will focus on high-end smartphones, which means that they will no longer be making budget devices like the Moto E and Moto G handsets.
Shift in Strategy
Lenovo’s mobile boss Chen Xudong recently confirmed in an interview that the company will be focusing on high-end smartphones. He also confirmed that the Moto G and Moto E would be killed off. This shift in strategy marks a significant change for the brand, which has been known for offering affordable yet reliable smartphones to a broad audience.
The Moto G has been one of Motorola’s most popular smartphones, so it seems strange that the company would kill the device off. The Moto G was particularly well-received for its balance of performance and affordability, making it a favorite among budget-conscious consumers. However, it does not fit in with their new strategy of producing high-end devices. This move could be seen as Lenovo’s attempt to compete more directly with other premium smartphone manufacturers like Apple and Samsung.
Impact on the Market
The discontinuation of the Moto G and Moto E could have a significant impact on the budget smartphone market. These devices have been staples for consumers looking for quality smartphones without the hefty price tag. Their absence could create a gap that other manufacturers might rush to fill. Brands like Xiaomi, Realme, and even Samsung’s budget lines could benefit from this shift, potentially capturing the market share that Moto G and Moto E will leave behind.
Moreover, this move could also affect Motorola’s brand loyalty. Many users have stuck with Motorola because of the value-for-money proposition that the Moto G and Moto E offered. Transitioning to a high-end focus might alienate these loyal customers unless Lenovo can offer compelling reasons for them to upgrade to more expensive models.
It will be interesting to see exactly what Moto by Lenovo has planned for their 2016 smartphone range. The company has hinted at incorporating more advanced technologies and premium materials in their upcoming devices. Features like enhanced camera systems, faster processors, and better build quality could be on the horizon. As soon as we get some more details on any new devices, we will let you guys know.
Lenovo’s decision to rebrand Motorola and shift its focus to high-end smartphones is a bold move that could redefine the company’s position in the market. While it may seem risky to abandon popular budget models like the Moto G and Moto E, this strategy could pay off if executed well. By concentrating on high-end devices, Lenovo aims to elevate the Moto brand to new heights, potentially attracting a different segment of consumers who are willing to pay a premium for advanced features and superior performance.
The rebranding of Motorola to Moto by Lenovo and the shift in focus to high-end smartphones marks a new chapter for the company. While the discontinuation of the Moto G and Moto E may disappoint some fans, it opens up new possibilities for innovation and growth in the premium smartphone market. We will keep you updated with any new developments and device announcements from Moto by Lenovo. Stay tuned for more information.
Source
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
