Lego has announced an exciting new partnership between themselves, Marvel, and DC Comics that will launch a whole new range of Lego Super Hero characters in 2012. This collaboration is set to bring an extension to the Batman line of Lego products, featuring an expanded cast of DC heroes and villains, along with a brand-new lineup of Marvel toys as well. This initiative marks a significant milestone in the world of Lego, as it merges the iconic building blocks with some of the most beloved characters in comic book history.
In celebration of both the announcement and the start of this year’s Comic Con, Lego is giving away 3,000 Batman and Green Lantern Lego characters at Comic Con. This giveaway is designed to enable fans to enter their new film and photo contest, adding an interactive element to the launch and engaging the community in a creative way.
The Initial Line-Up of Characters
The new Lego character figure line-up will focus on a small number of characters to start, including Batman, Robin, Catwoman, The Joker, The Riddler, Two-Face, Poison Ivy, Harley Quinn, Bane, Bruce Wayne, Superman, Lex Luthor, and Wonder Woman. This selection covers a broad spectrum of both heroes and villains, ensuring that fans of all ages can recreate their favorite comic book scenes or invent new adventures.
For example, Batman and Robin can team up to thwart The Joker’s latest scheme, while Superman might face off against Lex Luthor in an epic battle of strength and wits. The inclusion of characters like Poison Ivy and Harley Quinn also allows for more diverse storytelling, as these characters bring unique abilities and personalities to the table.
Expanding the Universe
While the initial line-up is impressive, Lego has plans to expand the range further. Future releases are expected to include more characters from both the Marvel and DC universes. This means that fans can look forward to seeing characters like Spider-Man, Iron Man, Thor, Captain America, and the Hulk in Lego form. On the DC side, characters such as The Flash, Aquaman, Green Arrow, and Cyborg could also make an appearance.
This expansion will not only provide more options for play but also allow for more complex and varied storytelling. Imagine a scenario where the Avengers team up with the Justice League to take down a common enemy, or where individual heroes from both universes cross paths in unexpected ways.
Interactive and Community Engagement
Lego’s decision to give away 3,000 Batman and Green Lantern figures at Comic Con is a strategic move to engage the community and generate buzz around the new product line. The film and photo contest associated with the giveaway encourages fans to get creative and share their Lego Super Hero adventures with the world. This not only promotes the new range but also fosters a sense of community among Lego and comic book fans.
Moreover, the partnership with Marvel and DC Comics opens up numerous possibilities for future collaborations, special editions, and exclusive releases. Fans can expect limited-edition sets, collector’s items, and perhaps even tie-ins with upcoming comic book movies and TV shows.
The new Lego Super Hero line is set to be a game-changer in the world of toys and collectibles. By combining the timeless appeal of Lego with the iconic characters of Marvel and DC Comics, Lego is creating a product that will delight fans of all ages. Whether you’re a long-time comic book enthusiast or a newcomer to the world of superheroes, there’s something in this new range for everyone.
Source: Kotaku
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