Lego has today unveiled its interactive game combining real Lego bricks with apps for your iPhone/iPod Touch. The new interactive Lego building set is based around the Life of George iOS app, which prompts you to build different shapes using 144 Lego bricks. George is a software engineer LEGO model that travels to various locations in his photo album, which prompts different themes for the other models.
Once a shape has been shown by the software you need to make it as fast as possible, you can even challenge your friends in a race to see who can re-create the shapes the fastest. Watch the video after the jump to see the interactive Lego set in action.
“Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills.”
How the Game Works
The Life of George game is designed to be both fun and educational, combining the tactile experience of building with Lego bricks and the digital interactivity of an app. The app displays a series of shapes and models that players must replicate using the provided Lego bricks. Once a model is built, players use their iPhone or iPod Touch camera to capture an image of their creation. The app then scores the model based on accuracy and speed, adding a competitive edge to the game.
The game includes various levels and challenges, each inspired by George’s travels around the world. For example, if George visits Paris, players might be prompted to build the Eiffel Tower. This thematic approach not only makes the game more engaging but also introduces players to different cultures and landmarks.
Expanding the Experience
Lego has always been about creativity and imagination, and the Life of George set takes this to a new level by integrating technology. The app includes a “Freestyle” mode where players can create their own designs and share them with friends. This feature encourages creativity and allows for endless possibilities beyond the pre-set challenges.
Moreover, the game can be played solo or with friends, making it a versatile option for both individual play and social gatherings. The competitive aspect of racing to build models adds an exciting dimension to the game, making it suitable for parties and family game nights.
Lego Life Of George iPhone interactive game set will be available to purchase from the 1st October from the online store for $29.99 and in Lego retail stores. An Android version of the Lego app is currently being considered by Lego but no release date has been announced.
The integration of physical and digital play is a growing trend in the toy industry, and Lego’s Life of George is a prime example of how traditional toys can evolve to stay relevant in the digital age. By combining the hands-on fun of Lego building with the interactive capabilities of a smartphone app, Lego is offering a unique and engaging experience that appeals to both kids and adults.
The Life of George set is more than just a game; it’s an innovative way to blend physical and digital play, fostering creativity, learning, and social interaction. Whether you’re a long-time Lego fan or new to the world of building bricks, this interactive set offers something for everyone. So get ready to follow George on his adventures and see how fast you can build!
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