On Friday LeTv CEO posted a picture on social network Weibo which compared Apple to Hitler, as you can imagine many people were less than impressed by the company’s new marketing campaign.
The LeTv CEO Jia Yueting has now posted an official apology on Weibo along with a new image with Hitler removed, you can see the new image below and also see the statement.
“I am deeply sorry for publishing the animation ad on Weibo on Friday. In hindsight, it was a misstep and it has been amended. It was insensitive and wrong to try to use such an image in a lighthearted way. My intention was to express our vision that open-ended technology ecosystems are more beneficial to consumers and encourage true innovation. Please accept my sincere apologies, and thank you for your attention and understanding.”
Whilst the initial marketing campaign was a bad idea and was in bad taste ir certainly did get the company a lot of attention. LeTv are expected to be launching a new smartphone shortly, as soon as we get some more information, we will let you guys know.