We previously heard that the new AMOLED displays in the iPhone 7S would be supplied by Sharp and now it looks like Samsung will also be supplying Apple with AMOLED displays for the handsets.
Apple is expected to start using AMOLED displays in its iPhone in 2017, the first devices to get the displays will be the iPhone 7S and 7S Plus.
AMOLED Display Suppliers
Sharp is now owned by Apple’s manufacturing partner Foxconn, who recently took a majority stake in the company. Although Sharp is a significant player in the display market, they are not expected to be able to produce enough AMOLED displays to meet Apple’s demand. This is where Samsung comes into play. Samsung has been a leader in AMOLED technology for years, supplying displays for their own Galaxy line of smartphones as well as other manufacturers. Their expertise and production capacity make them a logical choice for Apple.
Samsung has been rumored as another supplier for AMOLED for Apple since January, and LG is also expected to supply Apple with the displays. LG has been investing heavily in OLED technology and has been a supplier for various other tech companies, making them a viable option for Apple as well.
Advantages of AMOLED Displays
AMOLED displays offer several advantages over traditional LCD displays. One of the most significant benefits is that AMOLED displays do not require backlighting. This allows for thinner and lighter screens, which can contribute to slimmer and more aesthetically pleasing device designs. The absence of backlighting also means that AMOLED displays can achieve deeper blacks and higher contrast ratios, resulting in more vibrant and lifelike images.
Another advantage is energy efficiency. AMOLED displays can be more power-efficient than LCDs, especially when displaying darker images or using dark mode interfaces. This can lead to longer battery life, which is always a crucial factor for smartphone users.
AMOLED technology also allows for more flexible and innovative screen designs. For example, curved and foldable screens are made possible with AMOLED, opening up new possibilities for future iPhone designs.
This year’s iPhone 7 and 7 Plus handsets are expected to continue to use LCD displays. Apple will apparently first use AMOLED displays in its handsets next year. The transition to AMOLED is a significant move for Apple, aligning them with other leading smartphone manufacturers who have already adopted this technology.
The shift to AMOLED displays is not just about aesthetics and performance; it also represents a strategic move for Apple in terms of supply chain management. By diversifying their suppliers to include Sharp, Samsung, and LG, Apple can mitigate risks associated with supply shortages and ensure a steady flow of components for their devices.
The introduction of AMOLED displays in the iPhone 7S and 7S Plus marks a significant technological advancement for Apple. With the combined efforts of Sharp, Samsung, and LG, Apple is poised to deliver a superior visual experience to its users. The benefits of AMOLED technology, including thinner designs, better image quality, and improved energy efficiency, will likely make the iPhone 7S and 7S Plus highly anticipated devices in the market.
Source Korea Herald, MacRumors
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