Last Friday, Apple started taking pre-orders for the new iPhone 5C. However, they are not taking pre-orders for the new iPhone 5S, and you will have to wait until this Friday to order one.
Apple will start taking orders for the iPhone 5S on Friday, the 20th of September, at 12:01 AM Pacific Time. They will also be selling the handset in their stores this Friday.
Apple is obviously looking to boost sales of the iPhone 5C by putting the device up for pre-orders and not offering pre-orders for the iPhone 5S. Even the mobile carriers are not officially allowed to take orders for the handset until Friday.
Carrier Strategies and Consumer Response
Some UK mobile carriers are taking unofficial orders for the iPhone 5S ahead of the launch this Friday, and some are creating priority lists of customers for the device at launch. This strategy allows carriers to manage the high demand and ensure that their most loyal customers get their hands on the new device as soon as possible. For example, carriers like Vodafone and O2 have been reported to be compiling these lists to streamline the purchasing process.
The consumer response to this staggered release strategy has been mixed. While some customers appreciate the opportunity to pre-order the iPhone 5C, others are frustrated by the inability to pre-order the more advanced iPhone 5S. This has led to a surge in online discussions and social media posts, with many potential buyers expressing their eagerness to upgrade to the new model.
Features and Innovations of the iPhone 5S
The iPhone 5S introduces several new features and innovations that set it apart from its predecessors. One of the most talked-about features is the Touch ID fingerprint sensor, which adds an extra layer of security and convenience for users. This sensor allows users to unlock their phones and make purchases from the App Store with just a touch of their finger.
Another significant upgrade is the A7 chip with 64-bit architecture, making the iPhone 5S the first smartphone to offer desktop-class processing power. This chip, combined with the M7 motion coprocessor, enhances the device’s performance and efficiency, particularly for gaming and other resource-intensive applications.
The iPhone 5S also boasts an improved camera system with a larger aperture and dual-LED flash, known as True Tone flash. This feature helps to produce more natural-looking photos in various lighting conditions. Additionally, the camera includes slow-motion video capabilities, allowing users to capture high-quality slow-motion footage.
Source MacRumors
Have a look at our handy guides on the difference between the iPhone 5 and 5S, and the difference between the iPhone 5C and 5S.
In conclusion, Apple’s strategy of staggering the release of the iPhone 5C and iPhone 5S appears to be a calculated move to maximize sales and manage consumer demand. By offering pre-orders for the iPhone 5C first, Apple can gauge interest and ensure a smoother rollout for the more advanced iPhone 5S. As the launch date approaches, anticipation continues to build, and it will be interesting to see how these new devices perform in the market.
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