Last week Apple released their latest financial results, and they also announced how many iPhones they sold in the last quarter of 2011, which covers the period from the 14th of October to the 31st of December.
Apple announced that they had sold a total of 37.04 million iPhones in the last quarter of 2012. Although they didn’t provide a breakdown by model, the company sells three different models: the iPhone 3GS, the iPhone 4, and the iPhone 4S.
Breakdown of iPhone Sales
According to a recent survey by Consumer Intelligence Partners, out of all the iPhones sold for the quarter, 89 percent of them were the new iPhone 4S, with the iPhone 4 accounting for around 7 percent of sales and the iPhone 3GS around 4 percent. This indicates a strong preference for the latest model among consumers, likely driven by the new features and improvements introduced with the iPhone 4S.
If these figures are correct, that would mean that out of the 37.04 million iPhones sold, 32.96 million were the new iPhone 4S, whilst 2.59 million were the iPhone 4 and 1.48 million were for the iPhone 3GS. This significant uptake of the iPhone 4S can be attributed to its advanced features such as the improved camera, faster processor, and the introduction of Siri, Apple’s voice-activated assistant.
Impact on Apple’s Market Position
The impressive sales figures for the iPhone 4S not only highlight the device’s popularity but also underscore Apple’s strong market position in the smartphone industry. The iPhone 4S was a critical release for Apple, coming at a time when competition from other smartphone manufacturers like Samsung and HTC was intensifying. The success of the iPhone 4S helped Apple maintain its competitive edge and continue to grow its market share.
Moreover, the financial results released by Apple reflect the company’s robust performance during this period. The high sales volume of the iPhone 4S contributed significantly to Apple’s record profits, showcasing the company’s ability to innovate and meet consumer demands effectively. This period also saw Apple expanding its presence in international markets, further driving sales and revenue growth.
Source All Things D
Apple has now announced the iPhone 5. Have a look at our article on the difference between the iPhone 4S and iPhone 5 to see all about the new iPhone 5. The iPhone 5 introduces several new features and improvements over the iPhone 4S, including a larger screen, a thinner and lighter design, and enhanced performance capabilities. This new model is expected to continue Apple’s trend of strong sales and further solidify its position in the highly competitive smartphone market.
The last quarter of 2011 was a remarkable period for Apple, with the iPhone 4S driving record sales and profits. The company’s ability to innovate and deliver products that resonate with consumers has been a key factor in its success. As Apple continues to release new models like the iPhone 5, it will be interesting to see how the market evolves and how the company adapts to maintain its leadership in the industry.
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