Every time Apple releases a new iPhone, Tom Dickinson from Blendtec decides to take it for a spin in one of his famous blenders, and as usual, the result is the same.
As you will see in the video, they have obviously gone for a Hollywood look for their latest video, and they also mention something about an iPhone being left in a bar?
As we expected, it did blend, let’s hope the one he blended was one of the iPhone 4’s with the reception issues.
The Blendtec Phenomenon
Blendtec’s “Will It Blend?” series has become a viral sensation over the years. Tom Dickinson, the face of Blendtec, has blended everything from marbles to glow sticks, and each video garners millions of views. The series is not just about destruction; it’s a clever marketing strategy that showcases the power and durability of Blendtec blenders. By blending high-profile gadgets like the iPhone, Blendtec taps into the tech community’s curiosity and the general public’s love for spectacle.
The iPhone 4, which was the subject of this particular video, had its own set of controversies. Released in 2010, it was one of Apple’s most anticipated products. However, it faced significant backlash due to reception issues, often referred to as “Antennagate.” Users reported dropped calls and poor signal quality when holding the phone in a certain way. Apple eventually offered free bumper cases to mitigate the issue, but the incident left a mark on the iPhone 4’s legacy.
Marketing Genius or Just Destruction?
Some might argue that blending a brand-new iPhone is wasteful, especially considering the device’s cost and the resources involved in its production. However, the “Will It Blend?” series serves a dual purpose. First, it demonstrates the sheer power of Blendtec blenders, making them a desirable product for consumers who want the best kitchen appliances. Second, it creates a buzz that traditional advertising methods often fail to achieve.
For example, when Blendtec blended the iPhone 4, it wasn’t just about the destruction of a high-tech gadget. It was a commentary on the device’s flaws and a way to engage with a broader audience. The video’s Hollywood-style production adds an element of entertainment, making it more than just a product demonstration. It becomes a piece of content that people want to share and discuss, thereby increasing Blendtec’s brand visibility.
Moreover, the mention of an iPhone being left in a bar is a nod to a real-life incident where a prototype of the iPhone 4 was left in a bar by an Apple employee, leading to a media frenzy. This clever inclusion adds a layer of humor and relevance to the video, making it even more engaging for viewers who are in the know.
In conclusion, while it may seem like just another episode of gadget destruction, the blending of the iPhone 4 by Blendtec is a masterclass in viral marketing. It combines humor, spectacle, and a touch of controversy to create content that resonates with a wide audience. So, the next time you see an iPhone being blended, remember that it’s not just about the blend; it’s about the blend of marketing genius and entertainment.
via Dvice
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