According to a new report from IBM, who analysed the holiday shopping trend on Christmas, mentioned that iOS remains popular with total online sales to be five times higher compared to Android, driving 23 percent of the total online sales in the US on Christmas, compared to Android with only 4.6 percent.
In addition, the report also mentioned that iOS users spent an average of $93.94 per order, which is nearly double that of Android, who only spent $48.10 per order placed. iOS also lead in terms of overall online traffic on Christmas with 32.6 percent, compared to 14.8 percent for Android.
As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order. iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.
In terms of traffic from tablets and smartphones, it has been revealed that online traffic from smartphones was higher than tablets, making phones a preferable choice of consumers with 28.5 percent traffic compared to 18.1 for tablets. Additionally, tablets came up with 19.4 percent of online sales, which double than that of smartphones, which account for only 9.3 percent. An average tablet user spent $95.61, while smartphone users only spent $85.11 per order.
Smartphones drove 28.5 percent of all online traffic compared to tablets at 18.1 percent, making it the browsing device of choice. When it comes to making the sale, tablets drove 19.4 percent of all online sales, more than twice that of smartphones, which accounted for 9.3 percent. Tablet users also averaged $95.61 per order, versus smartphone users, who averaged $85.11 per order.
Source: IBM, MacRumors
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