Intel has announced a new smartphone for the African market, the Intel Yolo, which is launching in Kenya. This device comes with a 3.5-inch display with a resolution of 320 x 4120 pixels, making it a compact yet functional option for users.
The Intel Yolo is powered by a single-core 1.2GHz processor, ensuring that it can handle basic tasks efficiently. The device will retail for around $125 in Kenya, making it an affordable option for many consumers. Additionally, it will come with 500MB of data included and will be sold through Safaricom shops in the country.
“We’re redefining what cost-conscious Kenyans can expect from a smartphone,” said Peter Arina, general manager, Safaricom’s Consumer Business Unit. “The Intel-based Yolo smartphone strikes a unique balance between price and performance – we consider it to be a real breakthrough. It’s great news that Kenya will be the launch country in Africa for smartphones with Intel Inside and we expect a great reception from our customers.”
Features and Specifications
The Intel Yolo comes equipped with a 5-megapixel camera, which is capable of recording HD video in 1080p. This feature is particularly noteworthy for a budget smartphone, as it allows users to capture high-quality videos and photos. The device also includes an FM radio, providing users with access to local radio stations, and support for HSPA+, ensuring faster data speeds for internet browsing and downloads.
In terms of storage, the Intel Yolo offers 4GB of internal memory, which can be expanded via a microSD card slot. This allows users to store more apps, photos, and videos without worrying about running out of space. The device also features a 1500mAh battery, which should provide enough power to last through a typical day of use.
Market Impact and Expectations
The introduction of the Intel Yolo in Kenya is a significant move for Intel, as it marks the company’s entry into the African smartphone market. By offering an affordable yet capable device, Intel aims to capture a share of the growing demand for smartphones in the region. The inclusion of 500MB of data with the purchase of the device is also a strategic move, as it encourages users to explore the capabilities of their new smartphone and get accustomed to mobile internet usage.
The partnership with Safaricom, Kenya’s leading mobile network operator, is expected to boost the device’s visibility and accessibility. Safaricom’s extensive retail network and strong brand presence in the country will likely contribute to the Intel Yolo’s success.
Moreover, the Intel Yolo’s competitive pricing and feature set make it an attractive option for first-time smartphone buyers and those looking to upgrade from feature phones. The device’s ability to balance performance and affordability is expected to resonate well with cost-conscious consumers in Kenya.
The Intel Yolo represents a promising entry into the African smartphone market for Intel. With its combination of affordability, performance, and features, the device is well-positioned to make a positive impact on the Kenyan market. As more consumers in the region adopt smartphones, the Intel Yolo could play a crucial role in driving this growth and expanding Intel’s presence in Africa.
Source Phandroid
Image Credit Techweez
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
