Instagram has announced that it is launching a new payment in chats feature, which is designed to allow you to make purchases on Instagram.
You will now be able to chat to a small business about their product and then purchase the item using the new payments in chats feature on Instagram.
Instagram helps people discover and connect with what matters most to them. And it’s not just between family and friends — people are messaging with their favorite businesses, too. Each week, one billion people message a business across our family of apps — whether it’s chatting with brands, browsing products, asking for support or interacting with stories. We want to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat thread. That’s why today we’re introducing a new way to make a purchase on Instagram — right where you chat.
When you’re chatting with a qualified small business on Instagram, you’ll now be able to make purchases without leaving the chat. For example, if you’re interested in a backpack, all you have to do is send a message to the business about the one you love. From there, you can chat about customizations — like adding your initials — and then place your order right in the chat. In that same chat thread, you’ll also be able to track your order and ask the business any follow-up questions. Finally, you’ll be able to use Meta Pay to complete purchases, making checkout even easier in just a few taps. And you can shop with confidence knowing that your payments are securely processed and your purchases are protected.
You can find out more details about the new Instagram payments in chats feature over at the Instagram website at the link below.
Image Credit: Brett Jordan
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