Not long ago, Instagram added video in order to combat Vine’s growth and stay supreme in the realm of smartphone photo and video creation. To better its video service, Instagram bought Luma, a start-up video creation and sharing company that’s been around for about a year and a half.
Luma is going to shutdown and bring video stabilization along with brightness and saturation adjustments to Instagram’s video options. It’ll also bring along its “Infinite Filter”, which allows you to add and remove filters from a video after it’s been created.
Luma will officially close its doors on December 31st, giving its users plenty of time to grab their content before the acquisition is official.
Instagram takes down two birds with one stone with this acquisition. It’ll better its service while taking out a potential major competitor at the same time. Whether or not this’ll be enough to put Instagram back on top like it once was will remain to be seen, but it certainly can’t hurt.
I’m not sure of the actual numbers, but it seems to me like Instagram has dropped tremendously in popularity. Not too many companies can come back after falling from grace. Do you think Instagram can become as popular as it once was, or does the company simply need to accept its fate?
Source – Engadget
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