Many of this year’s tech conferences like MWC and others have been cancelled, but IFA has announced that IFA Berlin 2020 will go ahead with a new concept.
Germany has banned all events with more than 5,000 people until the 24th of October. IFA was originally scheduled to take place between the 4th and 9th of September.
The organizers of IFA, gfu and Messe Berlin, anticipated this development and for several weeks now have been discussing a range of alternative concepts.
Planning is well advanced for a concept that will allow IFA to deliver on its core functions for our industry – as a global showcase for technology innovation and an important meeting place for brands, manufacturers, retailers, and media. gfu and Messe Berlin will present the details of its updated concept for IFA 2020 in the near future.
Adapting to the New Normal
IFA Berlin 2020 will still go ahead, although a lot of the events that were planned will take place online. This hybrid model aims to combine the best of both worlds: the physical and the digital. Exactly how this will work and what will happen will be revealed at a later date. The organizers are working diligently to ensure that the event remains a pivotal platform for innovation and networking, even in these challenging times.
The new format is expected to include virtual keynotes, online product demonstrations, and digital networking opportunities. This approach will allow participants from around the world to engage with the event without the need to travel, thereby adhering to safety guidelines and travel restrictions.
What to Expect from IFA Berlin 2020
Despite the changes, IFA Berlin 2020 promises to be an exciting event. Attendees can look forward to a range of new product launches and technological innovations. The event will cover various sectors, including consumer electronics, home appliances, and information technology.
One of the key highlights will be the virtual exhibition halls, where companies can showcase their latest products and innovations. These virtual booths will offer interactive features, such as live chats with company representatives, video demonstrations, and downloadable brochures. This will provide a comprehensive experience for attendees, similar to what they would have experienced in a physical setting.
Moreover, the event will feature a series of webinars and panel discussions with industry experts. These sessions will cover a wide range of topics, from the latest trends in technology to the impact of the COVID-19 pandemic on the industry. Attendees will have the opportunity to ask questions and engage in discussions, making the event highly interactive and informative.
Another exciting aspect of IFA Berlin 2020 will be the networking opportunities. The organizers are planning to use advanced digital platforms to facilitate virtual networking. Attendees will be able to connect with other participants, schedule virtual meetings, and even participate in virtual networking events. This will ensure that the event remains a valuable platform for building business relationships and exploring new opportunities.
In conclusion, while IFA Berlin 2020 will be different from previous years, it promises to be an innovative and engaging event. The new hybrid format will allow the event to continue its tradition of showcasing the latest in technology and providing valuable networking opportunities. As the details of the updated concept are revealed, it will be interesting to see how the organizers balance the physical and digital elements to create a successful event.
Source IFA
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