Today the Macbook, Macbook Pro, and Macbook Air power pack manufacturer HyperMac has announced that it will be rebranding to HyperJuice.
The move comes after its ongoing discussions with Apple over legal issues of HyperMac using Apple’s MagSafe and iPod dock connectors in its products.
Last month HyperMac announced it was closing its MyperMac mac charging cables line of products at midnight Pacific time today.
The name change has been described by HyperMac as a part of “ongoing comprehensive licensing negotiations” with Apple and will be phased in over the coming weeks.
Background and Legal Issues
HyperMac, known for its high-quality power packs and charging solutions for Apple products, has been in the market for several years. The company gained popularity due to its reliable and efficient power solutions, which were particularly favored by Macbook users who needed extra battery life on the go. However, the use of Apple’s proprietary MagSafe and iPod dock connectors without official licensing led to legal complications. Apple, known for its stringent control over its proprietary technology, initiated discussions with HyperMac to resolve these issues.
The rebranding to HyperJuice is a strategic move to align with the legal requirements set forth by Apple. This change is not just a simple name swap but a significant shift in the company’s branding and product strategy. HyperJuice aims to continue providing high-quality power solutions while ensuring compliance with Apple’s licensing agreements.
Product Range and Pricing
If you are interested in purchasing a power pack for your Mac, the HyperMac (soon to be HyperJuice) products range from $199.95 to $499.95. These power packs are designed to offer extended battery life, making them ideal for professionals and travelers who rely on their Macbooks for work and entertainment. The power packs come in various capacities, allowing users to choose one that best fits their needs.
In addition to power packs, HyperMac also offered charging cables priced at $99.95. These cables were popular among users who needed a reliable and durable charging solution for their Macbooks. However, due to the legal issues with Apple, the MyperMac mac charging cables line of products has been discontinued. This decision was announced last month, and the product line officially closed at midnight Pacific time today.
Despite the discontinuation of the charging cables, HyperJuice remains committed to innovation and customer satisfaction. The company is expected to introduce new products that comply with Apple’s licensing requirements while continuing to meet the high standards that customers have come to expect.
The rebranding process will be phased in over the coming weeks, and customers can expect to see the new HyperJuice branding on products and marketing materials soon. This transition marks a new chapter for the company, one that promises to bring exciting new developments and products to the market.
For more information and updates on the rebranding and new product releases, you can visit the official HyperJuice website or follow their social media channels. The company is dedicated to keeping its customers informed and engaged throughout this transition period.
Via Slashgear
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