There seems to be no stopping Google’s Android platform. Google recently announced that they are now activating more than 1 million Android devices per day, and now according to a recent report, Android now makes up 50 percent of the US smartphone market.
According to ComScore for the three-month period ending in May 2012, Google’s Android has a 50.9 percent market share, whilst Apple’s iOS had a 31.9 percent share.
This was then followed by RIM who had an 11.4 percent share, Microsoft who had a 4 percent share, and Symbian with a 1.1 percent share. The report also looked at the most popular manufacturers and it includes smartphones and non-smartphones.
Market Share Breakdown by Manufacturer
Samsung came out on top with a 25.7 percent share, LG were next with a 19.1 percent share, followed by Apple with a 15 percent share, and then Motorola with a 12 percent share. Finally, we have HTC with a 6.1 percent share of the mobile phone market in the US.
The dominance of Samsung in the market can be attributed to its wide range of devices catering to various price points and consumer needs. From high-end flagship models like the Galaxy S series to more budget-friendly options, Samsung has managed to capture a broad audience. LG, on the other hand, has also been successful with its innovative designs and features, such as the introduction of the first curved smartphone.
Factors Contributing to Android’s Success
Several factors contribute to Android’s significant market share. One of the primary reasons is the open-source nature of the Android operating system. This allows multiple manufacturers to use and customize the OS for their devices, leading to a diverse range of products available to consumers. Additionally, the Google Play Store offers a vast selection of apps, catering to various user needs and preferences.
Another contributing factor is the affordability of Android devices. Unlike Apple’s iOS, which is exclusive to iPhones, Android is available on a wide range of devices, including budget-friendly options. This makes it accessible to a larger audience, including those in emerging markets.
Moreover, Google’s continuous innovation and updates to the Android platform keep it competitive. Features such as Google Assistant, seamless integration with other Google services, and regular security updates enhance the user experience and maintain consumer trust.
The competition between Android and iOS has also driven both platforms to improve continuously. While Android holds a larger market share, Apple’s iOS is known for its smooth user experience, robust security features, and strong ecosystem of devices and services. This healthy competition benefits consumers by pushing both companies to innovate and offer better products.
The Android platform’s growth and dominance in the US smartphone market can be attributed to its open-source nature, affordability, and continuous innovation. As technology continues to evolve, it will be interesting to see how the competition between Android and iOS shapes the future of the smartphone industry.
Source BGR
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