A number of major brands have pulled their adverts from Google’s YouTube because their adverts had apparently appeared on extremist and anti-semitic videos.
Both the UK Government and also the Guardian Newspaper have removed their adverts from YouTube and Google has now said it will make changes to its ad policies to fix the issue.
We’ve heard from our advertisers and agencies loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content. While we have a wide variety of tools to give advertisers and agencies control over where their ads appear, such as topic exclusions and site category exclusions, we can do a better job of addressing the small number of inappropriately monetized videos and content. We’ve begun a thorough review of our ads policies and brand controls, and we will be making changes in the coming weeks to give brands more control over where their ads appear across YouTube and the Google Display Network.
You can find out more details about the changes that Google are making to their adverts on YouTube at the link below.