The Google Nexus Player has been available in the US since the end of last year, and now Google is launching the device in other countries.
The first country to get the Nexus Player outside of the US will be Japan, and Google has said that the device will be available in Japan next month.
Expanding the Nexus Player’s Reach
The Nexus Player, a streaming media player developed by Google in collaboration with Asus, represents Google’s foray into the competitive market of digital media players. Initially launched in the United States, the device has garnered significant attention for its seamless integration with Android TV, allowing users to stream content from various services such as Netflix, Hulu, and YouTube directly to their televisions. The expansion into Japan marks a significant milestone for Google as it seeks to capture a broader international audience.
Back in 2012, Japanese game company Square Enix released an Android version of their legendary “Final Fantasy III,” allowing fans of the 1990 hit a chance to relive their console-dominated youth on a smartphone or tablet. Today in Tokyo, we announced that Android TV is coming to Japan — starting with the Nexus Player, which will go on sale for the first time outside of North America at the end of February for JPY12,800, allowing the “Final Fantasy III” Android app (and countless others) to be played on their TV with a game controller, like in the old days.
Features and Benefits of the Nexus Player
The Nexus Player is not just a simple streaming device; it offers a multitude of features that make it a versatile addition to any home entertainment system. One of its standout features is the ability to play Android games on a big screen. With a compatible game controller, users can enjoy a console-like gaming experience. This is particularly appealing to fans of classic games like “Final Fantasy III,” which can now be played on a television, bringing a nostalgic touch to modern gaming.
Moreover, the Nexus Player supports voice search, making it easier for users to find their favorite shows, movies, or apps without the hassle of typing. The device also integrates with Google Cast, allowing users to cast content from their smartphones, tablets, or laptops directly to their TV. This feature is particularly useful for those who want to share photos, videos, or even presentations on a larger screen.
Google has not given a specific date in February when the Google Nexus Player will be available, the company has said that it will launch at the end of February and it will retail for JPY 12,800.
Implications for the Japanese Market
The introduction of the Nexus Player in Japan is a strategic move by Google to tap into a tech-savvy market that has a high demand for innovative entertainment solutions. Japan is known for its advanced technology and consumer electronics market, making it an ideal location for the Nexus Player’s international debut. By offering a device that combines streaming, gaming, and smart home capabilities, Google is positioning itself as a key player in the Japanese digital entertainment landscape.
Furthermore, the Nexus Player’s compatibility with a wide range of Android apps means that Japanese consumers will have access to a vast library of content, from streaming services to games and productivity tools. This versatility is likely to appeal to a broad audience, from casual viewers to hardcore gamers.
The launch of the Google Nexus Player in Japan marks an exciting development for both Google and Japanese consumers. With its array of features and seamless integration with Android TV, the Nexus Player is set to enhance the home entertainment experience for many. As Google continues to expand its reach, it will be interesting to see how the Nexus Player performs in the competitive Japanese market and beyond.
Source Google
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