Google is currently sold out of the new Google Nexus 4 smartphone. However, the device is now available through UK retailer the Carphone Warehouse. Although Google sells the handset directly for £279, the Carphone Warehouse is now selling the handset for £389.95.
This is the SIM-free pricing, and it is also available on a number of different contracts through the retailer. Personally, I would wait until Google gets them back in stock and pay the much cheaper price.
Why the Price Difference?
Google is thought to sell the Nexus 4 at close to cost price through their Google Play Store, which means that retailers have to sell the device for a higher price. This strategy allows Google to make the Nexus 4 more accessible to a broader audience by keeping the price low. However, when third-party retailers like the Carphone Warehouse sell the device, they need to mark up the price to cover their costs and make a profit. This explains the significant price difference between buying directly from Google and purchasing from a retailer.
Availability and Contract Options
While the SIM-free price at the Carphone Warehouse is higher, the retailer does offer the Nexus 4 on various contract plans. These plans can make the initial cost of the phone more manageable, as the price is spread out over the duration of the contract. For example, you might find deals that include the phone for free or at a reduced upfront cost when you sign up for a two-year contract with a specific carrier. This can be an attractive option for those who prefer to pay for their phone over time rather than upfront.
However, it’s essential to read the fine print and understand the total cost of ownership when opting for a contract. Sometimes, the monthly payments and additional fees can add up to more than the SIM-free price over the contract period. Therefore, it’s crucial to compare the total costs and benefits of both options before making a decision.
Features and Specifications
The Nexus 4 is known for its impressive features and specifications, which include a 4.7-inch display with a resolution of 1280×768 pixels, a Qualcomm Snapdragon S4 Pro processor, and 2GB of RAM. It also comes with an 8-megapixel rear camera and a 1.3-megapixel front-facing camera, making it a solid choice for photography enthusiasts. The device runs on Android 4.2 Jelly Bean, offering a smooth and responsive user experience.
Additionally, the Nexus 4 supports wireless charging and NFC (Near Field Communication), which are relatively advanced features for its time. These features add to the overall appeal of the device, making it a competitive option in the smartphone market.
In conclusion, while the Google Nexus 4 is currently sold out on the Google Play Store, it is still available through the Carphone Warehouse at a higher price. The price difference is due to Google’s strategy of selling the device at close to cost price, making it more affordable when purchased directly from them. However, for those who cannot wait for Google to restock, the Carphone Warehouse offers the device both SIM-free and on various contract plans.
Ultimately, the decision to buy the Nexus 4 from the Carphone Warehouse or wait for Google to restock depends on your budget and urgency. If you can wait, purchasing directly from Google will save you a significant amount of money. However, if you need the phone immediately and are willing to pay a premium, the Carphone Warehouse is a viable option.
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