It seems that Google is less than happy with the performance of the Android Market, particularly with the amount of applications being purchased aside from a few premium applications.
Google is looking to make a number of changes to the Android Market, in a hope to increase the amount of applications that are purchased. These changes will include adding an in-app payment system, similar to the one Apple uses for its iOS apps. This system will allow developers to offer additional content, features, or services within their apps, which can be purchased directly by users without leaving the app. This could potentially increase revenue for developers and make the Android Market more attractive to them.
Improving App Discovery
Google will also be looking to make it easier for users to discover new applications, once again similar to the way Apple does it. This could involve a number of strategies, such as improving the search functionality within the Android Market, offering personalized recommendations based on user behavior, and highlighting trending or popular apps. By making it easier for users to find apps that they are interested in, Google hopes to increase the overall number of app downloads and purchases.
One potential feature could be the introduction of curated lists of apps, similar to Apple’s “App of the Day” or “Game of the Day.” These lists could be created by Google or by trusted third parties, and could help to highlight high-quality apps that users might otherwise overlook. Additionally, Google could implement a more robust review and rating system, allowing users to see which apps are highly rated by others and read detailed reviews before making a purchase.
Enforcing Terms of Service
In addition to these changes, Google will also be removing applications from the Android Market which are against their terms of service. This could include apps that contain malware, violate user privacy, or engage in other unethical practices. By enforcing their terms of service more strictly, Google hopes to create a safer and more trustworthy environment for users, which could in turn lead to increased app purchases.
For example, apps that engage in deceptive advertising practices or that collect user data without permission could be removed from the market. This would not only protect users, but also help to maintain the reputation of the Android Market as a place where users can find high-quality, trustworthy apps. Additionally, Google could implement more rigorous screening processes for new apps, ensuring that only those that meet their standards are allowed onto the market.
Overall, these changes represent a significant effort by Google to improve the performance of the Android Market and increase the number of applications being purchased. By adding an in-app payment system, improving app discovery, and enforcing their terms of service more strictly, Google hopes to create a more attractive and user-friendly marketplace for both developers and users.
via Engadget
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
