Google has this week rolled out a new feature called the Google Carousel which appears when you search for restaurants, bars or other local places on your desktop.
The Google Carousel has been designed to provide users with an interactive carousel of local results in easy reach right at the top of the page.
How Google Carousel Enhances Local Searches
The Google Carousel feature allows you to easily scroll through results using navigation arrows at either end and a simple click on a result will provide you with more information about the establishment. Including its overall review score, address and photos of the restaurant or bar in question. This feature is particularly useful for users who are looking for quick and comprehensive information without having to click through multiple links. For example, if you are planning a night out and want to compare several bars in your area, the Google Carousel allows you to do so efficiently by presenting all the necessary details in one place.
The Google Carousel feature has already been in use on Apple’s iPad tablet and Google’s Nexus Android tablet since last December and has now made its way onto the desktop. This transition to desktop means that more users can benefit from the streamlined search experience, whether they are at home or in the office. Google explains:
“Give Google Carousel a go—type or say “mexican restaurants,” or try any similar search for restaurants, bars or hotels. Click on one of the places in the carousel to get more details on it, including its overall review-based score, address and photos. If you want to see more places, click the arrow at the right of the carousel. And you can zoom in on the map that appears below the carousel to restrict your search to only places in a specific area.”
Benefits and User Experience
One of the key benefits of the Google Carousel is its ability to provide a visually engaging and user-friendly interface. The images and review scores give users a quick snapshot of what to expect, making it easier to make informed decisions. For instance, if you are searching for a hotel, the carousel will show you images of the rooms, amenities, and even user reviews, all of which can help you choose the best option for your stay.
Moreover, the integration of the map below the carousel adds another layer of convenience. Users can zoom in on specific areas to narrow down their search, which is particularly useful in densely populated cities where options are abundant. This feature ensures that users can find exactly what they are looking for without having to sift through irrelevant results.
Another advantage is the seamless transition between mobile and desktop platforms. Since the Google Carousel was initially launched on tablets, users who are already familiar with the feature on their mobile devices will find it easy to use on their desktops. This consistency across devices enhances the overall user experience, making it more likely that users will continue to rely on Google for their local search needs.
In addition to restaurants, bars, and hotels, the Google Carousel can also be used for other local searches such as museums, parks, and tourist attractions. This versatility makes it a valuable tool for both locals and tourists alike. For example, if you are visiting a new city and want to explore popular attractions, the carousel can provide you with a curated list of options along with essential details like opening hours and visitor reviews.
The Google Carousel is a significant enhancement to the local search experience. By providing a visually appealing and interactive way to browse local establishments, it saves users time and effort while delivering comprehensive information at a glance. Whether you are planning a night out, a weekend getaway, or simply exploring your local area, the Google Carousel is a feature worth trying out.
Source: Google
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