Tech Crunch are reporting that Google has purchased social games developer Slide, who make a range of games and applications for social networking sites like Facebook and MySpace.
We have heard previously that Google invested $100 million in social gaming site Zynga who makes popular games like Farmville for Facebook.
Google’s Strategic Move into Social Gaming
Both Google and Slide have yet to confirm the deal, although Tech Crunch have said that Google paid around $182 million for Slide. Google are obviously moving their strategy to take on Facebook forward, and obviously see social gaming as a very important part of their strategy.
Google’s acquisition of Slide is a clear indication of their intent to strengthen their position in the social gaming market. Slide, known for its innovative games and applications, has a strong presence on social networking sites like Facebook and MySpace. By acquiring Slide, Google is not only gaining access to a portfolio of popular games but also to a team of talented developers who can help them create new and engaging social gaming experiences.
Potential Impact on the Social Gaming Landscape
The acquisition of Slide by Google could have significant implications for the social gaming landscape. With Google’s resources and expertise in technology, they have the potential to develop new and innovative social gaming experiences that could rival those offered by Facebook and other social networking sites. Additionally, Google’s investment in Zynga, the creator of popular games like Farmville, further demonstrates their commitment to the social gaming market.
One possible outcome of this acquisition is the integration of Slide’s games and applications into Google’s existing platforms, such as Google+ and YouTube. This could provide users with a seamless gaming experience and increase user engagement on these platforms. Furthermore, Google’s expertise in data analytics and machine learning could be leveraged to create personalized gaming experiences for users, making their games more engaging and addictive.
Another potential impact of this acquisition is the increased competition in the social gaming market. With Google entering the fray, other social networking sites and gaming companies may need to step up their game to stay competitive. This could lead to more innovation and better gaming experiences for users.
It will be interesting to see what Google come up with, and whether it will be good enough to rival Facebook or if it will go the way of Google Wave. Google’s previous attempts at creating social networking platforms, such as Google Wave and Google Buzz, were not very successful. However, with the acquisition of Slide and their investment in Zynga, Google seems to be taking a more strategic approach to the social gaming market.
In conclusion, Google’s acquisition of Slide for $182 million is a significant move in their strategy to compete with Facebook and other social networking sites in the social gaming market. With their resources and expertise, Google has the potential to create new and innovative gaming experiences that could change the landscape of social gaming. It remains to be seen whether this acquisition will be successful, but it is clear that Google is serious about making a mark in the social gaming industry.
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